Vivian Tran

Hi, I'm Vivian!!

My passion for design is fueled by mission-focused work. I believe it takes more than something visually appealing to truly reach an audience, it's the care and intention behind the brand that makes the difference.

I'm a designer who thrives in collaboration and connection. Working across industries, from Amazon to wholesale, I've built brand presence and loyalty by engaging diverse audiences across multiple platforms. With research and intent, I don't just bring in the numbers; I strengthen a brand's awareness and position within their industry.

There's something deeply meaningful about connecting with people through visual storytelling. That genuine passion behind the work is what keeps me inspired and what pushes every brand I touch forward.

Graphic Design Lead at Aprés Nail (2025-01 – 2026-05)

• Evolved the visual identity of the brand by creating on-trend design directions for emails, social assets, and packaging, which contributed to a 20% increase in customer retention and brand recognition.
• Spearheaded campaigns from concept to execution with consistency, driving a 50% increase in product demand and achieving a sell-out launch within two days of release.
• Oversaw and managed a team of two to create three email flows that persuaded existing customers to join a new restock initiative, driving a 44% increase in website traffic. Pushed the campaign further by scaling email flows into paid ads and evergreen content to circulate outside of flows.
• Implemented a cross-functional workflow for the entire creative team using project management tools, which reduced campaign turnaround time by 50% and achieved a perfect on-time delivery rate.

Graphic Designer at Aprés Nail (2022-07 – 2025-01)

• Evolved brand guidelines and develop scalable systems to translate across every touchpoint, successfully pushing the brand’s mission and visibility across digital and physical platforms.
• Collaborated with the Marketplace Manager across three domestic and two international marketplaces for expansion strategy through storefront re-design to match different audiences and launches.
• Created a system for storefronts to maintain consistent brand voice, leading to storefront conversion rates of 40% and exceeding sales predictions by 30%.

Freelance Graphic and Production Designer at Hooray Agency (2022-04 – 2022-07)

• Delivered brand-forward social media, print, and website graphics for hotel, entertainment, and catering clients that strengthened the positioning of each brand in its industry and improved client engagement.
• Refreshed materials used by clients, such as menus, brochures, maps, and ads, to maintain brand identity and keep up with design trends.
• Independently managed six accounts at one time and delivered results under tight deadlines, incorporating client guidelines and feedback, which built client loyalty.

Lead Designer at Sizzle (2021-01 – 2022-06)

• Spearheaded the branding strategy for a meal planning app by creating the brand's voice and visual identity, which could then be scaled for the app's user interface design.
• Led and managed both front-end and back-end teams, providing feedback to ensure the brand's quality and visuals were consistent across every touchpoint.
• Assisted with copywriting, project management, and pitch-deck design for potential trainers and nutritionists who would use our services.

Bachelor’s of Fine Art (BFA) in Graphic and Interactive Design – California State University, Fullerton (2017-08 – 2021-12)