Wendy Castro Gonzalez

Public relations specialist with training and 8 years of experience in the promotion and effective improvement of the brand, as well as in the maintenance of active and positive relationships. Skillfully manages various administrative tasks such as petty cash control, expense checking, invoicing, bank transfers, among others, and meets tight deadlines while working under pressure. Management assistant who continually maintains a positive and service attitude while interacting with demanding clients in English and Spanish.

Serves as the primary point of contact for both internal and external telephone and website inquiries. Professional, responsible, hardworking inside and outside my job, eager to apply my knowledge in favor of my obligations and personal satisfaction, I like working in a team, as well as leading them through good communication and good interpersonal relationships, always willing to carry out the tasks that assigned to me, personally or as a team.

Owner and Manager - Aquavida Coffebar

(2023-01 - 2026-12)

As the owner and manager of the establishment, I oversaw all necessary tasks from the ground up. This included staff recruitment, administration, purchasing, accounting, inventory management, staff training, as well as customer service and sales. I was always present throughout every internal and external process, and I supervised the kitchen and sales staff. A great team was built during those years.

Administration and Public Relations - Baja Premium Beverages, Terraza y Patio, Lively Salon, Tequila Don Ramon Personalizado - Los Cabos

(2021-06 - 2023-12)

In these companies, work was done based on the manager's request since they are different branches, some face-to-face, others via meetings and based on the results of each one, support was provided in different areas, always giving the desired or greater result.

• Administration in general.
• Management of customer accounts in terms of high low payroll and staff recruitment.
• Management of social networks and mkt.
• Management assistant.
• Market study.
• Petty Cash.

Business Partner Executive - CREA Tax Consulting - Cabo San Lucas Corporate Altaterra

(2020-06 - 2021-12)

• Prospecting new clients.
• Management of customer accounts in terms of high low payroll and staff recruitment.
• Negotiation and closing with prospective clients, as well as administrative and tax assistance.
• Worked with the sales team to increase sales and meet established goals.
• Carry out strategies for clients in the fiscal area.
• Assistance in billing processes.

Management Assistant (temporary) - Baldus - Vacaville California

(2019-08 - 2020-12)

• Offered superior service and maximized customer satisfaction.
• Responded efficiently and accurately to customer complaints.
• Administrative assistance.
• I evaluate the quality of the products regularly and investigate new suppliers.
• Evaluate the performance of the staff and offer information to improve their productivity.
• Created detailed reports on weekly and monthly income and expenses.
• As public relations, the brand was promoted in the local community through word of mouth and events in the restaurant.
• As public relations, I look for ways to reach a broader audience (discounts and ads on social networks).

Public Relations Manager - Dollar Car Rental - Las Veredas San José del Cabo Airport Junction

(2017-12 - 2019-05)

• Increased the commission agent portfolio by 80% through advertising, public relations campaigns and strategies in CSL and San José del Cabo with personal in charge.
• Developed and executed marketing techniques programs and general solutions that lead to increased sales, customer/commission agent traffic, and advertising for the company.
• Worked closely with all sales, customer service, and public relations departments to create and maintain upsell marketing materials and hotel partnerships.
• Control verification of accounts receivable and expenses in general.
• Reviewed files, records and other documents to obtain information and respond to client/commission agent requests.
• Worked together with the operational manager to reach the established goals, as well as participate in the operation and logistics of different events in order to provide the best service.
• Monthly goals were met.
• Interact with clients and third parties, manage their files and resolve their claims or deal with their requirements effectively.
• Follow up and maintain good customer relations.
• I was in charge of the department and the public relations team organizing weekly meetings making sure they met their goals.

Public Relations Executive - Budget Car Rental - October 8 San José del Cabo

(2012-10 - 2017-11)

• Increased the credibility of the client/commission agent through the development of newsletters, articles, public relations campaigns.
• Agreements with hotels were established during my stay in the position, we worked together with the management department to cover more commission agents in areas of B.C.S.
• Worked closely with all sales and customer service departments.
• Oversaw the department's monthly analysis, as well as the customer acquisition market and sales performance.
• Reviewed files, records and other documents to obtain information and respond to customer requests.
• Prepare monthly reports to meet established goals.

Management assistant - Villagomez Jurado - Santa Rosa San Jose del Cabo

(2009-04 - 2011-07)

• Made purchase orders with invoices and recorded the necessary information, developed and maintained an internal client filing system.
• Screened business and personal calls and routed them to the right person. Directed and reviewed the filing and office systems.
• Organized the itineraries and national and international travel plans, including restaurant reservations, vehicle services and flights.
• Registered paperwork and organized computer information.
• Responded to a high volume of phone calls and email requests.
• Managed staff and vendors providing a high level of service to the owner and customers.
• Wrote reports, newsletters and executive summaries.
• Assistance to management to follow up and solve their own issues and those of different areas.
• Analyze internal and external reports and presentations.
• Control verification of accounts receivable and expenses in general.
• Archive and organize documents, both physical and digital, including emails, receipts, reports and other administrative documents.

Bachelor's degree - International Business - Alpha Lambda University