Adilah Idris

Creative and analytical marketer experienced in start-up environments, specializing in social media strategy, content creation, and campaign execution. Skilled in CapCut video editing and experienced in building effective social media strategies through engaging content.

Senior Executive Marketing & Social Media at Mamaway (2024-01 – Present)

• Lead content and social media strategy (focus on TikTok & TikTok Shop)
• Plan and execute TikTok e-commerce campaigns, live sessions, and promotions to drive sales
• Manage TikTok Shop live operations, including hosting and conversion strategy
• Collaborate with influencers/affiliates to boost brand awareness and revenue
• Support event management (e.g. TCE, antenatal classes) including planning and on-ground execution
• Analyze performance and optimize content, live, and campaign strategies

MARKETING EXECUTIVE & Social Media at MY LOVELY BABY (2023-01 – 2024-06)

• Market research and competitior analysis
• Social media & content creator management
• Develop and execute influencer marketing strategies
• Project/event management
• Customer relationship

MARKETING ASSISTANCE & ADMIN at ANTAH PHARMA (2020-06 – 2022-12)

• Project/event management
• Update customer service report (CSR) and print invoices, receive stock, return advice (SRA), handling purchase requisition and purchase order processing
• Conducting market share & research

DIPLOMA in HOTEL MANAGEMENT – International college of Yayasan Melaka (2018-01 – 2020-01)

SPM – SMK Puchong Utama 1 (2016-01 – 2016-01)