Adri Nasir

Though I came from the Finance industry, I ventured into the world of Media Planning and all that encompasses it. Within the 3 years that I've worked in the Advertising industry, I've learned that my skills from the Finance industry have proven to be quite useful in various ways that I would have never thought of. I am the very definition of the word "adventurous" as I am not afraid of learning new things that would spark my interest.

My background is in finance, but I have been working in media planning for the past two years. And I find that due to my background, it has honed my skills, not just on my finance knowledge, but also analytical and data driven approach in problem solving, which have been very useful in my role as a media planner, where I am responsible for overseeing campaign budgets, identifying target audiences and analyzing their behavior, choosing the best media outlet combination for different campaigns. I am very detail-oriented, coachable, proactive, adaptable.

I’ve managed a series of Lazada campaigns that achieved an average of 2.0 ROAS, and I have also managed a number of clients on my own.

I have a Master's degree in Business Administration from Putra Business School and a Bachelor's degree in Actuarial Studies from The University of Melbourne.