Aein Yusuf

I design intuitive, visually engaging experiences that prioritize usability and drive real business impact. Obsessed with the difference between something that looks good and something that feels right, I bring strong attention to detail and a passion for innovation to every project, consistently delivering high-quality, user-centered solutions. My design passport is well-stamped: sleek mobile apps, slick websites, dense dashboards, and sprawling enterprise systems.

Across all of them, I still get a thrill watching a rough sketch evolve into something people genuinely enjoy using. I do my best work in fast-paced environments filled with big ideas, sharp feedback, and zero ego, and I thrive on turning messy, complex problems into designs so intuitive, you'll wonder why they weren't always that simple.

Head of Unit, Technical Design at Bateriku (M) Sdn Bhd (2024-11 – Present)

• Led a team of 7 within the Technical Design Unit to architect UI systems, ideation frameworks, and cross-platform UX strategy spanning web, mobile, tablet, and dashboard portals, serving both customer-facing and internal products.
• Spearheaded the build-out and organization-wide adoption of a scalable Design System, authoring comprehensive documentation and guidelines that standardized design practices and accelerated onboarding for new team members.
• Managed multiple end-to-end projects in parallel, partnering with internal stakeholders and external partners to ensure consistent, high-quality delivery from concept through launch.
• Collaborated cross-functionally with stakeholders, product managers, and engineers to translate business needs and goals into user-centered solutions, bridging the gap between strategic vision and design execution.

UI UX Designer at Syncone Ltd (2023-08 – 2024-10)

Designed a logistics service ecosystem optimized for market demands, enhancing delivery operations and ensuring seamless scalability across internal and external regions.

• Revamped the Macau Courier App Services with a visually engaging, user-centric interface, leveraging competitor analysis and market research to deliver a fresh design aligned with business goals.
• Architected a comprehensive warehouse, merchant, and dispatch dashboard system, centralizing community management functions, eliminating manual processes, and consolidating documentation into a single, fingertip-accessible hub.
• Diagnosed existing logistics pain points and delivered solutions balancing user expectations with market requirements, while also supporting ad-hoc offline design initiatives, including banners, logistics model concepts, and other collateral.

UI UX Designer at Esyms Sdn Bhd (2022-08 – 2023-08)

Designed an in-house product and service ecosystem for the medical and pharmaceutical industry, optimizing core functions to boost scalability and operational efficiency.

• Led the redesign of the Esyms 1.0 app across consumer and business apps, web dashboards, and other key touchpoints, modernizing the experience for both end users and internal teams.
• Developed UI deliverables that shaped the product's long-term roadmap, simplifying the interface to deliver a more seamless user experience and drive higher customer satisfaction.
• Spearheaded innovative design concepts aligned with marketing strategies and business objectives, translating brand and growth goals into cohesive design direction.
• Collaborated with cross-functional teams to ensure full product functionality, optimize product image structure, and strengthen client-facing proposals across departments.

Product Designer at Alphapod Sdn Bhd (2021-08 – 2022-08)

Designed client projects, products, and services tailored to market needs, delivering solutions that drove measurable business growth.

• Focused on deeply understanding customer needs to fuel innovation, elevate user experience, and accelerate overall company success and identified user challenges and market opportunities, translating insights into design solutions aligned with business objectives.
• Partnered with business stakeholders to conduct design studies grounded in client feedback, ensuring solutions were validated against real-world user needs and delivered phase-by-phase design enhancements, continuously tracking industry trends and competitor offerings to keep solutions ahead of the market.
• Designed intuitive interfaces and engaging visuals for client products across websites, web dashboards, and other key touchpoints.

UI UX Executive Engineer at Grace Generation Information Technology Sdn Bhd (2018-07 – 2021-08)

Designed an in-house product and service ecosystem tailored for international markets, streamlining core functions to support scalable global expansion.

• Produced comprehensive internal and external deliverables, including sitemaps, interaction flows, mockups, prototypes, and detailed functional design specifications, incorporating front-end coding knowledge to ensure seamless performance across devices and interfaces.
• Shaped the company's product vision through user research, concept sketching, prototyping, and usability testing, continuously refining solutions to meet the needs of global digital markets.
• Partnered with local and international engineering teams throughout the development lifecycle, ensuring design fidelity and leading testing efforts to guarantee a polished, market-ready product.

Diploma in Database Management & Web Application System – Datuk Seri Abu Zahar Isnin Vocational Collage (2014-02 – 2017-12)