Allya Adriana

Public Relations graduate and data-driven communications professional with hands-on experience in agency-level media content creation, corporate communications, and social media management. Proven track record of managing content workflows for [X number] digital news portals, adapting technical press releases into engaging public stories, and executing end-to-end event coverage. Possesses strong media relations capabilities coupled with administrative precision gained across corporate and public service environments.

Seeking to leverage creative storytelling and strategic communication skills in a high-impact PR or Media role.

Internship - Majlis Bandaraya Shah Alam (MBSA), Corporate & Public Relations Department

(2025-08 - 2026-01)

• Coordinated the preparation, assembly, and on-site distribution of official media kits and press materials for strategic MBSA municipal events.
• Liaised directly with journalists and press representatives on-site to facilitate interviews and ensure seamless information distribution.
• Coordinated logistics and stakeholder relations for key Corporate Social Responsibility (CSR) programs, strengthening municipal community engagement.
• Conducted media monitoring and administrative documentation to support daily corporate operations in a fast-paced public office setting.

General Secretary - Public Relations Consultancy (CPR), UiTM Kampus Alor Gajah

(2025-03 - 2025-07)

• Direct the administrative infrastructure for a student-led PR consultancy, meticulously tracking meeting minutes, formal documentation, and official corporate correspondence.
• Serve as the central communications liaison to streamline information flow between internal planning committees and external stakeholders.
• Spearhead logistical coordination and operational execution for consultancy events, consistently ensuring cross-functional teamwork and on-time project delivery.

Content Creator - Big Media Agency Sdn. Bhd.

(2026-04 - 2026-06)

• Manage and schedule high-volume social media content pipelines for 4 major news portals, including Teh Tarik Times, Destina Asia, Malaysian Updates, and Platform Malaysia.
• Write, edit, and optimize editorial captions tailored to diverse audience demographics, improving cross-platform engagement by 10%.
• Review and curate incoming corporate/tech/entertainment press releases for digital news publication, optimizing headlines and editorial captions to match portal formatting and maximise reader engagement.
• Audit and filter daily email correspondence to identify and promptly publish breaking news and time-sensitive media releases.
• Manage and maintain the agency's central media calendar, tracking upcoming press invitations and media events to strategically schedule editorial coverage and internal resource allocation.
• Produce, shoot, and edit short-form video coverages for dynamic social media deployment using mobile video editing tools.
• Design and standardize visual asset templates using Canva, ensuring 100% visual identity consistency across all digital portal layouts.
• Represent the agency as an accredited media member at exclusive press invitations and corporate product launches to secure live coverage assets.

Administrative Assistant (Customer Service) - Lembaga Zakat Selangor

(2026-02 - 2026-03)

• Managed an average of 80-100 daily customer enquiries regarding complex zakat applications and public services through omni-channel communication pathways.
• Delivered clear, empathetic, and compliant breakdowns of structural procedures, legal eligibility criteria, and required documentary proofs to applicants.
• Reviewed, cross-referenced, and verified highly confidential financial documentation to ensure absolute data integrity and zero processing delays.
• Tracked applicant file statuses (semakan status permohonan) using internal database systems and provided real-time tracking updates.

Volunteer - Strate Gist Sdn Bhd

(2023-08 - 2025-07)

• Oversee media registration desks and press attendance logs during corporate events to ensure seamless media onboarding.
• Distribute PR collateral and coordinate directly with external media outlets to maximize post-event editorial pickups.

Customer Service Admin - J&T Express PJS030, Seksyen 15

(2022-08 - 2023-02)

• Resolved an average of 100-200 escalated package dispute and customer enquiries daily during high-volume peak logistics periods.
• Maintained precise data entry workflows for end-to-end digital delivery tracking systems.

Enumerator - Department of Statistics Malaysia (DOSM)

(2022-08 - 2023-02)

• Conducted field interviews and data collection across diverse households in full compliance with structural national census protocols.
• Ensured data security, strict ethical confidentiality, and integrity for all census information fed into statistical reporting platforms.

Bachelor of Mass Communication (Hons.) - Public Relations - MARA University of Technology (UiTM) (2023-03 - 2026-01)

Sijil Tinggi Persekolahan Malaysia (STPM) - Kolej Tingkatan Enam Shah Alam (KTESA), Seksyen 24 (2020-07 - 2022-06)