Avril Lee

Creative and adaptable professional blending a strong foundation in nutrition science with extensive experience in content creation, social media management, and product consultation. Proven track record of producing engaging multimedia content, executing data-driven digital strategies, and bridging scientific knowledge with consumer-facing storytelling across Xiao Hong Shu (RED), IG, TikTok, and Facebook.

Xiao Hong Shu Content Creator / Blogger (2025-05 – Present)

• Plan, produce, and edit engaging lifestyle, food, and health-related short-form videos and photo layouts tailored to platform trends.
• Develop original scripts, captions, and narrative angles to maximize audience engagement and community connection.
• Monitor performance metrics and insights to continuously refine content strategy and improve digital reach.
• Secure and manage brand collaborations for sponsored content while maintaining authenticity and alignment with audience interests.

Product Specialist Cum Nutritionist at Nutriva International Sdn Bhd (2019-12 – 2025-11)

• Delivered professional product and nutrition consultations across online and offline health events in Sabah and Sarawak.
• Coordinated multi-channel nutrition-sharing sessions, including Facebook Live, alongside media outlets such as Sin Chew Daily and professional pharmacists.
• Authored marketing copy, scripts, and video assets for TikTok, IG, and Facebook using tools such as Canva and CapCut.
• Conducted foundational nutrition training and product knowledge seminars for pharmacists and internal teams.

Purchasing Manager at Five Degrees Celsius Sdn Bhd (2017-02 – 2019)

• Negotiated pricing and contract terms with suppliers to secure cost-effective, high-quality ingredient deliveries.
• Managed end-to-end procurement workflows, including vendor sourcing and market research.
• Tracked stock levels proactively to mitigate supply chain disruptions and prevent inventory shortages.

Purchasing Executive at True Lifestyle Sdn Bhd, Mammoth Empire Group (2016-03 – 2016-11)

• Evaluated vendor proposals, negotiated agreements, and maintained accurate procurement databases.
• Handled purchase orders, tracked shipment statuses, and maintained updated records of deliveries and invoices.
• Coordinated closely with warehouse personnel to ensure proper stock storage and inventory accuracy.

Bachelor of Science (Hons) in Food Science with Nutrition – Taylor's Lakeside University (2012 – 2015)

Foundation in Science – Taylor's Lakeside University (2011 – 2012)

Sijil Pelajaran Malaysia (SPM) – SMK Pujut, Miri (2009 – 2010)