Senior Content Creator at Momentum Commerce Sdn Bhd (2023-10 – 2025-10)
- Led content development and creative execution for a portfolio of FMCG, health beauty, electronics, and home appliance brands.
- Managed end-to-end content production, from concept development and production planning to editing and final delivery.
- Produced video, motion, and digital content for social media, e-commerce platforms, and integrated marketing campaigns.
- Partnered with brand stakeholders to translate business objectives into effective and engaging content solutions.
- Ensured creative excellence and brand consistency across all content deliverables.
Senior Creative Designer at Momentum Commerce Sdn Bhd (2022-02 – 2023-10)
- Led creative execution for e-commerce campaigns across Lazada and Shopee platforms.
- Designed Brand Store (Brand SIS) pages and campaign creatives for L'Oréal, Kérastase, Essence, and Eucerin.
- Developed visual assets for Payday and Double-Digit campaigns, ensuring consistency across platform touchpoints.
- Produced product videos, motion graphics, and digital advertisements to support campaign objectives.
- Collaborated directly with brand stakeholders to conceptualise and develop POSM materials, including retail activation assets for Essence.
- Managed multiple projects simultaneously while maintaining quality, brand consistency, and campaign deadlines.
Senior Creative Designer at LAZADA (Alibaba Group) Ecart Services Malaysia Sdn Bhd (2021-01 – 2022-12)
- Led creative execution for onsite campaigns across multiple e-commerce categories and platform-wide initiatives.
- Developed campaign assets for major sales events, including Payday, 9.9, 11.11, and 12.12.
- Produced onsite creatives, EDMs, CRM communications, and promotional materials to support customer acquisition and engagement.
- Developed visual systems for LazMall Prestige and strategic partnership campaigns, including Lazada Wallet and banking collaborations.
- Collaborated with cross-functional teams to deliver high-impact campaigns within fast-paced environments.
Creative Designer at LAZADA (Alibaba Group) Ecart Services Malaysia Sdn Bhd (2018-01 – 2021-12)
- Led creative execution for onsite campaigns across multiple e-commerce categories and platform-wide initiatives.
- Developed campaign assets for major sales events, including Payday, 9.9, 11.11, and 12.12.
- Produced onsite creatives, EDMs, CRM communications, and promotional materials to support customer acquisition and engagement.
- Developed visual systems for LazMall Prestige and strategic partnership campaigns, including Lazada Wallet and banking collaborations.
- Collaborated with cross-functional teams to deliver high-impact campaigns within fast-paced environments.
Creative Designer at Freelance (2018-01 – 2018-12)
Selected clients: FCB Sdn Bhd, Face Clinieq
- Delivered creative assets for agency-led campaigns, including pitch presentations, packaging design, POSM development, and promotional materials.
- Developed social media marketing content for Face Clinieq, creating promotional visuals and campaign creatives to support customer acquisition and service awareness.
Compositor Trainee at Chain FX Sdn Bhd (2017-03 – 2017-06)
- Assisted in post-production workflows, including video editing and visual compositing tasks.
- Performed rotoscoping and masking for visual effects and compositing projects.
- Animated and tracked visual elements to enhance footage for post-production deliverables.
- Organized and archived raw footage and completed projects in accordance with production standards.
- Conducted quality checks on project deliverables to ensure accuracy and consistency.
- Collaborated closely with team members to meet project requirements and production deadlines.
