Ayn .

Led content development and creative execution for a portfolio of FMCG, health beauty, electronics, and home appliance brands. Managed end-to-end content production, from concept development and production planning to editing and final delivery. Produced video, motion, and digital content for social media, e-commerce platforms, and integrated marketing campaigns.

Senior Content Creator at Momentum Commerce Sdn Bhd (2023-10 – 2025-10)

• Led content development and creative execution for a portfolio of FMCG, health beauty, electronics, and home appliance brands.
• Managed end-to-end content production, from concept development and production planning to editing and final delivery.
• Produced video, motion, and digital content for social media, e-commerce platforms, and integrated marketing campaigns.
• Partnered with brand stakeholders to translate business objectives into effective and engaging content solutions.
• Ensured creative excellence and brand consistency across all content deliverables.

Senior Creative Designer at Momentum Commerce Sdn Bhd (2022-02 – 2023-10)

• Led creative execution for e-commerce campaigns across Lazada and Shopee platforms.
• Designed Brand Store (Brand SIS) pages and campaign creatives for L'Oréal, Kérastase, Essence, and Eucerin.
• Developed visual assets for Payday and Double-Digit campaigns, ensuring consistency across platform touchpoints.
• Produced product videos, motion graphics, and digital advertisements to support campaign objectives.
• Collaborated directly with brand stakeholders to conceptualise and develop POSM materials, including retail activation assets for Essence.
• Managed multiple projects simultaneously while maintaining quality, brand consistency, and campaign deadlines.

Senior Creative Designer at LAZADA (Alibaba Group) Ecart Services Malaysia Sdn Bhd (2021-01 – 2022-12)

• Led creative execution for onsite campaigns across multiple e-commerce categories and platform-wide initiatives.
• Developed campaign assets for major sales events, including Payday, 9.9, 11.11, and 12.12.
• Produced onsite creatives, EDMs, CRM communications, and promotional materials to support customer acquisition and engagement.
• Developed visual systems for LazMall Prestige and strategic partnership campaigns, including Lazada Wallet and banking collaborations.
• Collaborated with cross-functional teams to deliver high-impact campaigns within fast-paced environments.

Creative Designer at LAZADA (Alibaba Group) Ecart Services Malaysia Sdn Bhd (2018-01 – 2021-12)

• Led creative execution for onsite campaigns across multiple e-commerce categories and platform-wide initiatives.
• Developed campaign assets for major sales events, including Payday, 9.9, 11.11, and 12.12.
• Produced onsite creatives, EDMs, CRM communications, and promotional materials to support customer acquisition and engagement.
• Developed visual systems for LazMall Prestige and strategic partnership campaigns, including Lazada Wallet and banking collaborations.
• Collaborated with cross-functional teams to deliver high-impact campaigns within fast-paced environments.

Creative Designer at Freelance (2018-01 – 2018-12)

Selected clients: FCB Sdn Bhd, Face Clinieq

• Delivered creative assets for agency-led campaigns, including pitch presentations, packaging design, POSM development, and promotional materials.
• Developed social media marketing content for Face Clinieq, creating promotional visuals and campaign creatives to support customer acquisition and service awareness.

Compositor Trainee at Chain FX Sdn Bhd (2017-03 – 2017-06)

• Assisted in post-production workflows, including video editing and visual compositing tasks.
• Performed rotoscoping and masking for visual effects and compositing projects.
• Animated and tracked visual elements to enhance footage for post-production deliverables.
• Organized and archived raw footage and completed projects in accordance with production standards.
• Conducted quality checks on project deliverables to ensure accuracy and consistency.
• Collaborated closely with team members to meet project requirements and production deadlines.

Bachelor Hons. in Multimedia in Animation & Visual Effects – Multimedia University Cyberjaya (2013-01 – 2018-12)

Foundation in Creative Multimedia – Multimedia University Cyberjaya (2012-01 – 2013-12)

High School in Sijil Pelajaran Malaysia – Sekolah Menengah Kebangsaan Seri Indah (2007-01 – 2011-12)