Billy Brayan

Digital Marketing professional with a Bachelor of Information Technology (Hons.) and hands-on experience in digital advertising, content creation, social media, performance marketing, SEO, and marketing analytics. Experienced in executing campaigns across Meta, TikTok, and Google Ads, including campaign setup, audience targeting, creative implementation, copywriting, and campaign tracking. Skilled in producing social media and short-form video content using Canva and CapCut, developing SEO-driven content through keyword research and on-page optimization, and analyzing campaign and website performance using Looker Studio and Google Analytics.

Combines digital marketing and IT expertise to support data-driven campaigns, engaging content, and technology-enabled marketing initiatives.

Digital Marketer at Kawan Elite (2025-02 – Present)

• Execute Meta, TikTok, and Google Ads campaigns, including campaign setup, audience targeting, creative implementation, UTM tracking, and publishing; personally configured approximately 17 of 20 campaigns under team-lead review.
• Produce approximately 15 advertising banners, 2-3 short-form videos, and 10 social media posts monthly, covering concept development, storyboarding, design, video editing, and copywriting.
• Contributed to Malaysia Productivity Corporation (MPC) Meta lead-generation campaigns, generating 7,000+ leads from approximately RM37K spent at RM4.63–RM4.80 CPL.
• Contributed to Pasaraya RAKAN Meta campaigns, generating 4,700+ leads from approximately RM14.8K spent at RM3.13 CPL.
• Build Looker Studio dashboards and campaign reports integrating Meta, TikTok, Google Ads, Google Analytics, YouTube, and Windsor.ai; monitor spend, reach, impressions, CTR, CPC, CPM, leads, CPL, and conversions.
• Implement UTM tracking across campaign links, banners, videos, and QR-code creatives for campaign measurement.
• Conducted SEO keyword research and content planning using SE Ranking; contributed to approximately 33 SEO articles with on-page optimization and multiple Top 10 Google keyword rankings across 3-4 articles.
• Analyze campaign and website performance using Google Analytics, Google Search Console, and SE Ranking across approximately 6-7 advertising accounts.

Website Developer and Designer at Nusantara Carpet Concept (2023-09 – 2023-12)

Internship

• Developed and maintained a company website using WordPress, JavaScript, HTML, and CSS to support company promotion and digital presence.
• Designed website layouts and visual materials using Figma and Canva, focusing on usability and visual consistency.
• Applied basic SEO techniques to improve website visibility and search performance.
• Assisted the production crew with equipment preparation and support for drone video shoots and interview sessions.

Data Entry Keyer at Jabatan Pertanian Bahagian Bintulu (2020-08 – 2020-10)

Internship

• Collected, organized, and accurately entered data using Microsoft Excel, maintaining data accuracy and accessibility.
• Supported daily administrative tasks while working collaboratively with team members.
• Developed communication, teamwork, and data-management skills in an office environment.

Bachelor of Information Technology (Hons.) in Information Technology – Universiti Teknologi MARA (UiTM) Shah Alam (2021-10 – 2024-01)

Diploma in Computer Science in Computer Science – Universiti Teknologi MARA (UiTM) Samarahan 2 (2018-07 – 2021-02)