General Manager at AccorHotels – Novotel Johor Bahru City Centre (2025-05 – Present)
Pre-opening General Manager responsible for full hotel operations, compliance, profitability management, and strategic goal setting.
- Ensure full compliance to hotel operating controls, SOP's, policies, procedures, service standards, Brand Standards and Brand Pillars
- Handling complaints and oversee service recovery procedures
- Responsible for preparation, presentation and achievement of annual Operating Budget, Marketing & Sales Plan, KPI, Balance Score Card and Capital Budget
- Manage on-going profitability ensuring revenue and guest satisfaction targets are met and exceeded
- Deliver hotel budget goals and set short- and long-term strategic goals
- Develop and implement improvement actions and cost savings
- Strong understanding of P&L statements and corrective measures
- Ensure monthly financial outlooks for Rooms, Food & Beverage, Admin & General on target and accurate
- Maximize room yield and resort revenue through innovative sales practices and yield management
- Prepare monthly financial reporting for owners and stakeholders
- Manage business partner relationships to grow business
- Provide effective leadership and drive team members to achieve departmental and personal development goals
- Lead business planning and execution aspects
- Cooperate and respond to audits in timely manner
- Corporate client handling and new client acquisition
- Responsible for legalization, Occupational Health & Safety Act, fire regulations and legal requirements
- Ensure five principles of Corporate Governance are adhered to and in practice
General Manager at Swiss Garden Residence & Hotel Genting Highlands (2023-11 – 2025-05)
General Manager responsible for hotel operations, financial management, profitability, revenue management, and strategic planning.
- Ensure full compliance to hotel operating controls, SOP's, policies, procedures, service standards, Brand Standards and Brand Pillars
- Handling complaints and oversee service recovery procedures
- Responsible for preparation, presentation and achievement of annual Operating Budget, Marketing & Sales Plan, KPI, Balance Score Card and Capital Budget
- Manage on-going profitability ensuring revenue and guest satisfaction targets are met and exceeded
- Deliver hotel budget goals and set short- and long-term strategic goals
- Develop and implement improvement actions and carry out cost savings
- Strong understanding of P&L statements and corrective measures
- Ensure monthly financial outlooks on target and accurate
- Maximize room yield and resort revenue through innovative sales practices
- Prepare monthly financial reporting for owners and stakeholders
- Work, manage and develop business partner relationships
- Provide effective leadership to hotel team members
- Lead business planning and execution
- Cooperate and respond to audits
- Corporate client handling and new client acquisition
- Assist in residential sales and development
- Responsible for legalization, Occupational Health & Safety Act, fire regulations and legal requirements
Head of Commercial at Jia Xing Technology Sdn Bhd (2021-05 – 2023-11)
Head of Commercial for family-owned technology company focusing on market analysis, marketing, digital positioning and organizational restructuring.
- Drive Market and Comp set analysis
- Drive Marketing, Digital and Brand positioning and awareness
- Execute Strategies, Action Plan, Projects focus on 60% APAC and 40% EU and US market businesses
- Restructure, strengthen and improve Contracting, Procurement and Administration system
Director of Sales and Marketing at AccorHotels – Hotel Royal Hoi An, MGallery (2018-07 – 2020-07)
Executive Committee member and expat Director responsible for restructuring sales and marketing, revenue management, market positioning and digital implementation.
- Restructure S&M, strengthen Dream Makers' focus and drive team plans
- Review, establish and work on Budget, P&L, Revenue Management, Marketing & Digital
- Drive Market and Comp set analysis
- Drive Market positioning and brand awareness by city, country and region
- Execute Strategies, Action Plan, Projects and Promotions across Sales, OLTA, F&B, Room Divisions
- Exposure in Operations Management for Rooms and F&B to maximize revenue
- Invest in Learning & Development for talent growth and capability development
- Implement and fully utilize AccorHotels tools & systems
- Establish and grow MICE segment achieving highest revenue and contributing to F&B
- Sustain and create new top 10 markets for volume and high yield business
- Review OLTA positioning in market for financial and e-commerce optimization
- Implementation of new MGallery 2020 brand standard with strong Digital focus
- Acting GM for 6 months to support Owner, Finance and Operations
Director of Sales at AccorHotels – Pullman Hanoi (2015-09 – 2017-12)
Executive Committee member and expat Director of Sales for luxury hotel property.
Assistant Director of Sales I at AccorHotels – Pullman Kuala Lumpur Bangsar (2013-07 – 2015-05)
Pre-opening Assistant Director of Sales and Head of Department.
Multiple Properties Sales Manager at Sands China - Conrad & Holiday Inn Macao Cotai Strip Resort (2012-05 – 2013-05)
Pre-opening Multiple Properties Sales Manager for franchise resort.
Senior Business Development Manager at IHG – Crowne Plaza Mutiara Kuala Lumpur (2008-02 – 2012-04)
Senior Business Development Manager for hotel property.
Banquet Sales Manager at Hilton Hotel Corporation – Hilton Petaling Jaya (2005-09 – 2008-01)
Banquet Sales Manager responsible for event sales and planning.
