Brian Voo

Pivoting into a technical role bringing 10 years of professional experience in corporate Communications, public relations, digital marketing and social media. Self-taught Python developer with strong skills in web development using Flask, Django and Django Rest Framework, with personal projects and learnings skewed to back-end development.

Senior Associate, Comms, Astro (Jan 2017 - Present)

• Analyzing conversations across all of Astro’s social media platforms.
• Utilized and managed user access across the group to monitoring tools such as Brandwatch, Sprout Social, Hootsuite, and Meltwater.
• Crafted accurate monitoring dashboards with alerts that identified trends and potential crises.
• Extracted key data and summarized detailed reports, providing decision-makers with a better understanding of customer sentiment on social media and actional insights to improve services.
• Stakeholder management, overseeing and managing media relations, pitching stories, navigating PR crisis situations, assembling press release kits and comms materials to ensure a positive narrative, and planning events to engage customers and media through sports viewing events for Astro's sports and esports businesses.
• Supported company spokespersons by crafting talking points for conference participation, talks, and town halls, and designing their presentation decks.

• Collaborated with marketing and product leads to develop and deliver effective digital marketing strategies and social media campaigns.
• Led the agency’s biggest client, Honda Malaysia. Achieved remarkable growth of 600K followers to achieve its first million by ideating and creating content to engage followers on its social media accounts.
• My contributions to multiple brands across the agency include video scripting, storyboarding, and graphic design. 
• Assisted in the design and mechanics of web apps to support campaign objectives.
• Analyzed social media user data and prepared insightful reports to guide and improve marketing efforts.

• Researched and published over 100 articles for tech lifestyle website HongKiat.com, covering topics on the latest in web design, emerging digital trends, and development tools. hongkiat.com/blog/author/brianvoo

• Bachelor of Arts, Communications, University of South Australia Feb 2009 - Jun 2012
• Harvard CS50 - Introduction to Computer Science (Mar 2023)
• freeCodeCamp - Scientific Computing with Python (Mar 2023)
• Learn to Program: The Fundamentals, Coursera (Nov 2012)