Chan Yeen Harn

Customer Relationship Management | Fashion Retail

Talent

Kuala Lumpur, Kuala Lumpur0Member since 4 Mac 2023

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Tentang

Expertise

・6 years of working experience as a Customer Relationship Management executive & 3 years of event committee experience.

・Strong exposure & familiarity with CRM-related projects, loyalty programs, marketing campaigns planning & execution, campaign management, and customer targeting & segmentation.

・A strong team player who can also work independently. Good interpersonal & communication skills, and have no issue cooperating with various people. Highly adaptable to new tasks, and a fast learner.

・Able to work under the fast-paced fashion retail equals to good time management, able to multitask and work under pressure.

Skills

・CRM Platforms (Memberson, Insider, Macrokiosk, ERP)

・Campaign Management, Customer Targeting & Segmentation, Loyalty Program, Customer Journey

・Microsoft Office, Pivot Table

・Google Analytics

Language Skills

・Chinese Mandarin (Native)

・English (Proficient)

・Bahasa Malaysia (Fluent)

・Japanese (Moderate)

・Cantonese (Moderate)

Pengalaman

6 years working experience in CRM field, and have been working with up to 10 international fashion brands.
Campaign Management: Fully responsible for various marketing & loyalty campaigns and communications simultaneously, mainly focuses on EDM, SMS and in-app.
Loyalty Program: Involved in management, execution and revamp of loyalty program. Assisted in planning, setup stage and post-launch data support. Fully responsible for all communications during preview and launching stages.
Customer Segmentation & Targeting: Using data analytics to get data-driven insights to segment customers & target personalized campaigns based on their preferences and purchase behaviors.
Provide daily ad-hoc data support in terms of points and vouchers: points issuance, points redemption, points collection, voucher issuance, voucher redemption, daily management and maintenance of customers' data.