H Lee

Strategic marketer with 4+ years of experience driving SME growth through digital, cross-border, and branding strategies. I love turning complex offerings into simple, high-converting campaigns using a mix of AI and creativity. Naturally adaptable, and passionate about continuous growth. I thrive both independently and in collaborative environments.

Senior Marketing & Communications Executive at Trinity42 Digital Sdn Bhd (2022-01 – Present)

Drive end-to-end B2B marketing strategies for SMEs, focusing on digital growth, cross-border expansion, and brand positioning across regional and global markets.

• Led B2B marketing strategies across industries (F&B/FMCG, manufacturing, furniture, beauty, etc), aligning campaigns with business growth
• Planned and executed integrated campaigns across key partner platforms like Alibaba.com, Google, and Meta, driving lead generation and sales pipeline growth
• Developed copywriting for ads, landing pages, and sales materials
• Managed and built social media and content strategies to enhance corporate branding and support SMEs in entering international markets
• Organised events such as seminars, product launches and trade exhibitions, generating qualified leads and strengthening brand authority
• Collaborated with government agencies and industry bodies (MDEC, MATRADE, MPC, TalentCorp, SAMENTA) for joint initiatives, events, and SME outreach programs
• Managed client loyalty and retention strategies, strengthening long-term relationships and identifying upsell opportunities
• Executed email marketing campaigns to nurture leads and improve conversion rates
• Worked closely with sales teams to align marketing efforts with revenue targets and pipeline performance
• Leveraged AI tools for content creation, campaign optimisation, and workflow efficiency

Marketing Executive at Top Speed Corporation Sdn Bhd (2021-01 – 2022-12)

Managed the company's digital presence and marketing initiatives across multiple business units (Fitness, Autocare & College).

• Managed social media platforms, Google My Business, and analytics, improving online visibility and engagement
• Planned and produced marketing content (posts, banners, vouchers, campaigns) aligned with brand direction
• Directed video and photoshoot productions, increasing engagement by up to 50%
• Built and maintained company websites, including performance monitoring and SEO optimisation
• Wrote ad copy and landing pages to support lead generation campaigns
• Compiled and qualified digital leads for the sales team, supporting conversion efforts
• Collaborated with internal teams to ensure consistent branding and marketing execution

Bachelor of Arts in Public Relations & Marketing – Deakin University (2016-01 – 2019-12)

Foundation in Communications – Taylors Lakeside University (2014-01 – 2015-12)

O-Levels – Sri Emas International School (2013-12)