Sales & Marketing - B2B at Branded Sports Apparels, Coffee Roastery, Digital Marketing (2024-12 – Present)
- Branded Sports Apparels: Key Target Audience: Corporate Segment (B2B)
- Signed exclusive contracts with International Sports Brands to sell customizable branded merchandize to Corporate Clients
- Enhance sales growth forecast by 100% with a projected gross sales revenue of RM1.5 mil by end of 2026 from this division alone
- Built and expanded key business accounts, contributing to 40+ active B2B accounts within the first 4 months of this year
- Borneo Coffee Roastery: Expanded into Peninsula Malaysia and neighbouring markets, achieving 30% revenue growth within 1st year of market penetration. Streamlined factory-to-market operations, ensuring 100% on-time delivery for Horeca B2B and retail customers
- Launched digital sales channel platforms (Shopee, TikTok Store), boosting online sales by an additional 35% and expanding B2C presence
- Built and maintained strong horeca relationships (cafés, hotels, restaurants), contributing to 30+ active B2B accounts within the first 7 months of 2025
Sales & Marketing Director for F&B at La Taverna (2014-04 – 2024-10)
Co-Founder
- Expanded business from 1 to 3 outlets (PJ & Penang), increasing average outlet revenue from RM120k to RM300k per month
- Designed and executed themed events & cross-promotions, generating 25% growth in event-driven sales
- Established in-house marketing team, cutting outsourcing costs and increasing social media engagement by 40%
- Introduced structured training programs, improving upselling performance by 20% and raising google service ratings
- Negotiated vendor contracts, securing favorable payment terms and improving supply chain reliability. Strengthened financial controls, ensuring 100% P&L alignment with POS systems via daily/weekly audits
- Launched quarterly menu revamps, boosting customer retention and driving repeat visits by 50%
- Recruited and developed high-performing FOH and BOH teams, maintaining low turnover in a competitive market
- Sustained annual business growth through GST and COVID-19 disruptions
- Retained top-performing staff via enhanced employee benefits and recognition programs
- Built Bosko & Granite outlets into a household brand in PJ and Damansara, with strong brand recognition that continued even after the business was sold, reinforcing long-term customer loyalty in the brand presence
Operations Director at Spanish Tapas "La Taverna Cafe" (2012-12 – 2014-01)
Consultant - Contract
- Secured initial project funding and directed end-to-end pre-opening operations for Spanish Tapas concept café. Designed and implemented operational SOPs across Front of House (FOH) and Back of House (BOH)
- Recruited, trained, and onboarded a full launch team of 20+ staff, preparing them for customer service and brand standards
- Negotiated vendor contracts for raw materials, and beverage suppliers, achieving 20% savings on setup costs. Established a P&L framework, inventory systems, and compliance protocols for smooth handover to local management
- Successfully launched and transitioned operations to local management, delivering a fully operational café with scalable systems in place
Business Development at Westwick, Carter & Cazana (M) (2011-01 – 2012-11)
Consultant - Contract
- Launched new HSSE division, targeting Oil & Gas and Shipping sectors, generating RM2.0 mil annual revenue
- Directed multi-million-ringgit budgets, employee evaluations, and vendor negotiations, ensuring cost efficiency and compliance
- Spearheaded marketing and safety awareness campaigns across trade shows and conferences, increasing customer brand visibility
- Launched the world's largest floating oil barge (Gumusut-Kakap-Shell) in Pasir Gudang, setting a new industry standard
- Facilitated the launch of Saujana Marine's first Accommodation Barge off the Kemaman Oil Rig, enhancing operational capabilities
- Developed comprehensive safety branding and HSSE video content for offshore crew members, improving safety protocols
- Played a pivotal role in the marketing efforts of the merger of Sapura-Kencana's offshore business, contributing to the successful integration of operations
- Coordinated the first-ever MASA (Malaysian Shipping Association) Shippers' Forum, chaired by former Prime Minister YB Tun Dr. Mahathir Mohamad, fostering industry collaboration
Director, Operations at Modelle International Corp (M) (2009-03 – 2010-11)
Co-Founder
- Expanded magazine's market reach through new distribution channels and strategic advertising sales, driving 20% Year on Year revenue growth
- Negotiated vendor contracts, reducing operational costs and enhancing profitability. Optimized financial, operational, and HR management, improving cross-departmental efficiency
- Orchestrated the official Skechers Malaysia launch, successfully positioning the brand in the local market
- Directed the DeGem Jewellers youth-targeted product launch, driving new market engagement
- Pioneered Malaysia's first SMS-based public voting campaign ("Girl-Next-Door"), boosting reader engagement by 35%
- Spearheaded collaborations with luxury brand events; Boosting the magazine's brand visibility and market presence
- Implemented employee recognition programs that reduced project delays by 50% and improved team productivity across 20+ creative teams
General Manager at Extec Malaysia Group of Companies (2004-12 – 2010-12)
Full time
- Spearheaded HSSE-focused business development strategy for Oil & Gas and Shipping sectors, securing major accounts with MISC, Petronas, Shell, BHP Billiton, and Westport
- Created new revenue streams in merchandising, events, and corporate gifts, achieving RM4.8 mil in annual revenue within 24 months
- Managed vendor and supplier contracts, achieving cost savings of 30% on recurring procurement. Cultivated partnerships with regional vendors and agencies, expanding business footprint into Jakarta and Singapore
- Directed a cross-functional team of 30+ professionals across advertising, design, sales, and operations
- Established a dedicated Ad Sales division for HSSE departments, generating an additional RM1.2 mil annually
- Developed Malaysia's first visual-based HSSE training content, setting new safety communication standards
- Petronas Off-Shore safety implementation projects
- Westport Malaysia safety compliance projects
- Shell-MISC Safety Officers Regional Conferences
- BHP Billiton Regional Safety compliance projects
- Championed the marketing launch of Akademi Laut Malaysia (ALAM), strengthening local offshore talent development
Manager in Training at Edgency (M) Sdn Bhd (2003-07 – 2004-09)
Operations Executive at Stars Restaurant, Tai Tong Group (2002-02 – 2002-08)
Event Coordinator at Creative Events Management (2001-05 – 2001-09)
Student Event Coordinator at JW Event Management (2000-11 – 2001-01)
