Li Cheng Chong

With four years of experience working across diverse industries, I have developed the ability to adapt design solutions to different business contexts and user needs. At AIA, I conducted user research, usability testing, and workshops to ensure design directions aligned with both stakeholder goals and user expectations.

I thrive in Agile environments, collaborating closely with product managers, developers, and QA testers to ensure smooth handovers and iterative delivery. I also work hand in hand with data analysts to support design decisions with actionable insights ensuring every solution is not only user-centric but also data-driven. This blend of creativity, collaboration, and analytical rigor has enabled me to deliver impactful products that balance business goals with meaningful user experiences.

I am a UI/UX Designer with over 4 years of experience designing scalable digital products across mobile apps, web platforms, and enterprise systems. I lead end-to-end design processes from research, information architecture, and user journey mapping to high-fidelity UI design and developer handoff. I collaborate closely with project managers, developers, and QA teams in Agile and hybrid environments, while mentoring junior designers and establishing departmental KPIs and design workflows.

My portfolio includes large-scale revamps and digital transformation projects for automotive, finance, property, and entertainment industries, focusing on improving usability, business impact, and user engagement.

I hold a First Class Honours Degree in a design-related field where I developed strong foundations in visual communication, user-centered design, and digital product development. My education emphasized design thinking, usability principles, and problem-solving methodologies, which I continue to apply in real-world product design. Beyond formal education, I actively upskill in UX research, design systems, emerging technologies, and AI-driven workflows to stay current with industry best practices.