Li Fen Chai

Accomplished Development Manager with innovative leadership style and expertise in brand positioning strategies. Experienced in managing Seminar or Workshops, deepening partnership with distributors in ASEAN region and boosting sales with creative and proactive approaches. Skilled in demonstrating communication, making critical decisions during challenges, ability to work independently and performing effective presentations.

Business Development Manager at Focus Biotech Sdn Bhd. (2013-08 – Present)

• Established relationships with key decision-makers within customer's organization to promote growth and retention.
• Managed and supported local distributors in ASEAN countries.
• Scheduled promotional activities in accordance with available inventory and staff resources.
• Worked with existing customers to increase purchases of products and services.
• Compiled product, market and customer data to forecast accurate sales and profit projections.
• Reached out to potential customers via telephone, email and in-person inquiries.
• Researched and identified opportunities for account growth, account penetration and market expansion.
• Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
• Negotiated and closed long-term agreements with new clients in assigned territory.
• Participated and actively engaged in strategy meetings with director of the company.
• Strategized and implemented successful approaches to revitalize underperforming product lines.
• Represented company and promoted products at conferences and trade association meetings.
• Negotiated, prepared and signed contracts with clients.

Sale Marketing Manager at Focus Biotech Pte Ltd. (2012-06 – 2013-07)

• Work independence in Singapore, managed supporting main key-customers in Singapore, Malaysia and Indonesia simultaneous.
• Conducted marketing events with strategic society to promote product awareness and sales.
• Worked with existing customers to increase purchases of products and services.
• Reached out to potential customers via telephone, email and in-person inquiries.
• Consulted with supplier to enhance products sales based on customer data.
• Represented company and promoted products at conferences and trade association meetings.

Technical Product Specialist at Focus Biotech Sdn Bhd (2010-10 – 2012-07)

• Planned and executed events and marketing programs, producing qualified leads.
• Oversaw preparation of marketing copy, images, videos, emails and other collateral.
• Built and strengthened strategic relationships with customers.

Research Assistance at Faculty of Food Science and Technology, UPM (2009-01 – 2012-04)

• Worked with principal investigators to coordinate qualitative research into Microbial Fuel Cell Study.
• Planned, modified and executed research techniques, procedures and tests.
• Generated data, performed analysis and helped produce reports outlining results.
• Prepared literature for reports, presentations, or submission to peer-review journals.

Front Office Receptionist at Genting Highland Sdn Bhd. (2005-12 – 2006-01)

Bachelor of Science (Hons) in Biotechnology – University Tunku Abdul Rahman (UTAR) (2006-06 – 2008-09)

Unified Examination Certificate (UEC) – Hua Lian High School (1999-01 – 2004-12)

No Degree – SJK (C) Hua Lian II (1992-01 – 1998-12)