Michelle Yong

Marketing Executive with hands-on experience in multi-channel content strategy, performance marketing, and video production. Proven track record in driving organic audience growth, building custom conversion tracking systems, and producing high-converting visual assets. Seeking a Marketing Executive or Social Media Content Creator position.

Marketing Executive at Kangaroo Learning Center Pte. Ltd. (2026-06 – 2026-08)

In charge of end-to-end research, bilingual copywriting, and visual asset production for academic and marketing campaigns across social media platforms.

• Spearheaded research and designed 18+ bilingual visual infographic sets on Canva for Singapore MOE School Fees, generating 230,000+ views, 677 new followers, and 1,400+ profile visits on Instagram within 3 weeks.
• Authored and published 15+ platform-specific articles, event recaps, and weekly digests across multiple social media platforms and official websites
• Leveraged Meta Business Suite to evaluate key reach, watch-time, and engagement metrics, optimizing campaign content to improve overall performance.
• Launched a Linktree-to-WhatsApp conversion tracking system to accurately attribute parent lead conversions.
• Compiled and analysed weekly performance statistics across social media platform backends to identify high-converting marketing touchpoints.
• Edited a 2-minute educational video using CapCut.
• Executed on-site photography and videography for 3+ major academic events, producing same-day edits for immediate social media publishing.

Marketing Intern at TAPiO Management Advisory Sdn. Bhd. (2025-10 – 2026-01)

In charge of visual content creation, competitor market research, multi-platform content scheduling, and digital campaign analytics.

• Produced engaging social media content and visual assets using Canva and CapCut, driving a 20% increase in overall audience engagement on Facebook.
• Conducted competitor research and trend analysis to guide content planning, improving campaign relevance and brand visibility.

Bachelor in Marketing (Honours) in Marketing – Tunku Abdul Rahman University of Management and Technology (TAR UMT) (2024-02 – 2026-01)

Diploma in E Marketing in E Marketing – Tunku Abdul Rahman University of Management and Technology (TAR UMT) (2021-11 – 2023-10)