Phoebe Tan

Creative and results-driven Communication (Advertising) graduate with strong passion in digital marketing, content creation, and brand strategy. Experienced in managing social media platforms, creating engaging visual content, and executing marketing campaigns that drive measurable growth. Skilled in design tools and video production, with proven ability to increase audience engagement and brand awareness.

Social Media Marketing Associate - Job Majestic

(2025-02 - 2025-05)

• Social Media Results: Managed XHS, FB, and IG using Canva/Figma; achieved a 56% increase in profile visits and 50% growth in engagement within one month.
• Viral Content Lead: Managed the company's XHS account and created viral posts (e.g., LHDN Tax Guide) reaching 14K+ Likes and 11K+ Saves.
• Content Optimization: Conducted research and performance audits; analyzed underperforming posts to optimize reach through keyword filtering and trend analysis.
• Multimedia & Events: Filmed promotional videos, designed EDM materials via Figma, and assisted in the MY WILL x Lenovo event coordination.

Bachelor of Communication (Honours) Advertising - Advertising - UNIVERSITI TUNKU ABDUL RAHMAN (UTAR) (2023-01 - 2026-01)