Rahmat

Aspiring Data Analyst with hands-on experience turning marketing, retail, and product data into actionable business insights using SQL, Power BI, Advanced Excel, and Google Analytics 4. Built 4 end-to-end analytics projects covering ETL, relational database design, star-schema modeling, and advanced DAX — including one analyzing $2.25M in retail sales across 4 locations and another tracking $309K in quarterly revenue with 55% gross margin. Experienced in building interactive dashboards, automating reporting workflows, and analyzing digital marketing campaign performance, having reduced manual administrative work by approximately 5 hours per week through Google Apps Script automation.

Passionate about helping organizations make informed, data-driven decisions as a Data Analyst or Business Intelligence Analyst.

Digital Marketing Executive at PM Advance Sdn. Bhd. (2025-10 – Present)

• Analyzed Google Ads and Meta Ads campaign performance using KPIs including CTR, CPC, CPM, and conversion metrics across Facebook, Instagram, LinkedIn, and TikTok, delivering data-driven optimisation recommendations to improve campaign effectiveness.
• Automated participant registration and attendance reporting by integrating Google Forms, Google Sheets, and Google Apps Script, reducing manual administrative work by approximately 5 hours per week.
• Collaborated with software developers to define business requirements for a subscription-based online examination platform, contributing to user journey improvements, UI/UX enhancements, and User Acceptance Testing (UAT).
• Redesigned and maintained the company's WordPress website, improving site structure and implementing SEO best practices to increase online visibility.

Bachelor of Business (Hons) in Engineering Entrepreneurship – Universiti Malaysia Perlis (UniMAP) (2022-10 – 2025-11)

Sijil Tinggi Persekolahan Malaysia (STPM) – SMK Tinggi Kajang (2020-01 – 2021-10)