Sarah Koh

UX Designer | New York University Networks Team Jan 2023 - present

● Evaluated NYU’s IMA/ITP help website’s user experience & interface and presented findings to the front-end developers team.

● Prepared user survey to gauge student satisfaction & pain points with help website.

UX Design Intern | Dell Technologies June 2022 - Aug 2022

● Worked on end-to-end double diamond process to improve Salesforce experience of 42000+ Dell’s sales representatives to manage their leads:

Carried out heuristic evaluation of Dell’s Salesforce Leads tool, identifying 40+ areas of improvement.
Prepared user interview script & conducted 1-1 interviews with Dell’s sales reps across 3

regions: APJ, North America, Australia-New Zealand regions.

Synthesized research into design artifacts such as empathy & affinity maps, user flow, journey maps & business impact prioritization.
Delivered prototypes of enhanced lead filter mechanism & mass update function to change lead status.
Pitched self-conducted research & proposed solutions to the team of 80+ global UX designers and senior marketing team.

● Received strongly positive post-internship evaluation from Dell’s UX mentor panel with return offer.

Design Intern | CBRE June 2021-Aug 2021

● Designed company's Asia Pacific new overview deck for bids & proposals team, implementing modern design sense and optimal content structure.

● Compiled infographic library of over 100+ iconography & photo assets suitable for brand image and design guidelines.

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