Sharon Christabel

Senior Associate - PR & Marketing at PNTR GROUP SDN BHD (2025-11 – Present)

Develop and execute integrated PR and digital marketing campaigns to strengthen brand visibility and support business growth objectives
Manage media relations and stakeholder communications, including press outreach, media briefings, and partnership coordination
Create and oversee marketing content across digital platforms, social media, and promotional materials to ensure consistent brand messaging
Monitor campaign performance and media coverage, preparing reports and insights to guide marketing strategy and improve engagement
Support brand positioning and public communications, ensuring alignment with corporate messaging and market trends

Application Release Associate Manager at PROTEUS DT (2024-11 – 2025-11)

Managed 5+ projects across the full project lifecycle, including planning, scheduling, task tracking, and milestone management to ensure on-time delivery
Coordinated cross-functional teams across Singapore, Malaysia, and China, facilitating effective communication and collaboration to keep projects on track
Served as the primary point of contact for clients, gathering requirements, managing scope updates, and translating business needs into actionable tasks for development teams
Collaborated with QA teams on testing activities, including test case preparation, defect tracking, and issue resolution to support high-quality releases
Prepared and maintained project documentation, including project plans, status reports, risk logs, and requirement documents
Monitored project progress and risks, providing regular updates to stakeholders and ensuring alignment with project goals
Applied Lean principles and process improvement practices to optimize workflows and enhance project efficiency

Office/Executive Assistant at PROTEUS DT (2023-09 – 2024-11)

Supported daily office operations, including document filing, data entry, travel arrangements, and office supply management to ensure smooth administrative workflows
Managed executive calendars, scheduled meetings, and coordinated appointments to optimize time management and maintain efficient team coordination
Handled financial administrative tasks, including processing purchase orders, preparing and tracking invoices, and liaising with vendors to ensure timely payments and accurate records
Assisted with HR administrative functions, including job postings, candidate screening, interview scheduling, and onboarding coordination for new hires
Prepared and maintained reports, records, and documentation with accuracy and confidentiality
Provided administrative support for special projects, events, and ad-hoc tasks as assigned

Partnership Operations at ONLINE EDUTECHZ PTE LTD (2022-08 – 2023-08)

Analyzed potential partners and generated leads, leading to collaborations with 500+ influencers and boosting partnership profitability by 30% within 3 months
Engaged with new and existing partners through strategic cold and warm outreach
Facilitated campaign setup and provided hands-on support to influencers and affiliates, enabling successful reviews and maximizing campaign outcomes
Managed relationships with partners and influencers, including being responsive to questions, and providing proactive guidance and support
Monitored and analyzed affiliate performance metrics, implementing strategies for campaign optimization and increased ROI
Managed the negotiation, onboarding, and closing of partnership deals
Prepared comprehensive reports for clients, showcasing partnership revenue growth and identifying new affiliate opportunities for future expansion
Drafted contracts for paid influencers transitioning into affiliate roles, ensuring alignment with business objectives and maintaining full compliance

Partnership Operations Intern at ONLINE EDUTECHZ PTE LTD (2022-01 – 2023-03)

Conducted research to identify and evaluate relevant influencers for strategic brand collaborations
Managed end-to-end communication and negotiation processes with influencers
Created campaign briefs, outlining key goals, target audience, and direction for influencers to follow

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