Senior Associate - PR & Marketing at PNTR GROUP SDN BHD (2025-11 – Present)
- Develop and execute integrated PR and digital marketing campaigns to strengthen brand visibility and support business growth objectives
- Manage media relations and stakeholder communications, including press outreach, media briefings, and partnership coordination
- Create and oversee marketing content across digital platforms, social media, and promotional materials to ensure consistent brand messaging
- Monitor campaign performance and media coverage, preparing reports and insights to guide marketing strategy and improve engagement
- Support brand positioning and public communications, ensuring alignment with corporate messaging and market trends
Application Release Associate Manager at PROTEUS DT (2024-11 – 2025-11)
- Managed 5+ projects across the full project lifecycle, including planning, scheduling, task tracking, and milestone management to ensure on-time delivery
- Coordinated cross-functional teams across Singapore, Malaysia, and China, facilitating effective communication and collaboration to keep projects on track
- Served as the primary point of contact for clients, gathering requirements, managing scope updates, and translating business needs into actionable tasks for development teams
- Collaborated with QA teams on testing activities, including test case preparation, defect tracking, and issue resolution to support high-quality releases
- Prepared and maintained project documentation, including project plans, status reports, risk logs, and requirement documents
- Monitored project progress and risks, providing regular updates to stakeholders and ensuring alignment with project goals
- Applied Lean principles and process improvement practices to optimize workflows and enhance project efficiency
Office/Executive Assistant at PROTEUS DT (2023-09 – 2024-11)
- Supported daily office operations, including document filing, data entry, travel arrangements, and office supply management to ensure smooth administrative workflows
- Managed executive calendars, scheduled meetings, and coordinated appointments to optimize time management and maintain efficient team coordination
- Handled financial administrative tasks, including processing purchase orders, preparing and tracking invoices, and liaising with vendors to ensure timely payments and accurate records
- Assisted with HR administrative functions, including job postings, candidate screening, interview scheduling, and onboarding coordination for new hires
- Prepared and maintained reports, records, and documentation with accuracy and confidentiality
- Provided administrative support for special projects, events, and ad-hoc tasks as assigned
Partnership Operations at ONLINE EDUTECHZ PTE LTD (2022-08 – 2023-08)
- Analyzed potential partners and generated leads, leading to collaborations with 500+ influencers and boosting partnership profitability by 30% within 3 months
- Engaged with new and existing partners through strategic cold and warm outreach
- Facilitated campaign setup and provided hands-on support to influencers and affiliates, enabling successful reviews and maximizing campaign outcomes
- Managed relationships with partners and influencers, including being responsive to questions, and providing proactive guidance and support
- Monitored and analyzed affiliate performance metrics, implementing strategies for campaign optimization and increased ROI
- Managed the negotiation, onboarding, and closing of partnership deals
- Prepared comprehensive reports for clients, showcasing partnership revenue growth and identifying new affiliate opportunities for future expansion
- Drafted contracts for paid influencers transitioning into affiliate roles, ensuring alignment with business objectives and maintaining full compliance
Partnership Operations Intern at ONLINE EDUTECHZ PTE LTD (2022-01 – 2023-03)
- Conducted research to identify and evaluate relevant influencers for strategic brand collaborations
- Managed end-to-end communication and negotiation processes with influencers
- Created campaign briefs, outlining key goals, target audience, and direction for influencers to follow
