General Manager at TL Connectme Sdn Bhd (2025-01 – Present)
Early-stage SaaS & marketplace business | Operations, sales, customer service and finance
- Lead day-to-day execution across operations, sales, customer service and finance.
- Translate founder and CEO priorities into operating plans and execution.
- Define organisation structure, functional ownership and reporting lines.
- Build workflows, SOPs and operating controls across core functions.
- Introduce KPI scorecards and management reporting.
- Develop subscription pricing and commercial packages.
- Develop marketplace revenue and partner-channel models.
- Build hiring plans, salary structures and performance frameworks.
- Establish operating policies to strengthen accountability and scale.
- Support investor and IPO-readiness work, including governance and business planning.
Senior Operations Manager at Cleanpro Holdings Sdn Bhd (2023-02 – 2024-11)
Nationwide self-service laundry network | RM10M portfolio | 200+ outlets | ~RM1M monthly OPEX | Up to 80 employees
- Managed a RM10 million operating portfolio across 200+ outlets nationwide.
- Delivered 20% revenue growth within 12 months.
- Controlled approximately RM1 million in monthly OPEX.
- Improved outlet compliance by 30%.
- Standardised SOPs and operating controls across the network.
- Strengthened accountability through structured performance monitoring.
- Led up to 80 employees across three management layers.
- Oversaw a 24-hour customer service operation.
- Reported performance, risks and improvement priorities to senior management.
Operations Manager at SUBPLACE (2022-03 – 2023-11)
High-growth startup | Customer service, risk, warehouse and collections
- Built operating structures across customer service, risk, warehouse and collections.
- Introduced SOPs and clearer functional ownership.
- Implemented KPI tracking and management reporting.
- Set escalation processes across teams.
- Redesigned workflows to improve response time and coordination.
Regional Sales Manager at Xinn Food Sdn Bhd (2021-01 – 2022-01)
Regional B2B & B2C sales | Distributor, retail, direct and HORECA channels
- Led regional sales across distributor, retail and direct channels.
- Managed territory targets, pipeline performance and channel expansion.
- Shifted sales focus toward higher-potential HORECA accounts.
- Built a new client database to strengthen pipeline quality and market coverage.
- Worked with operations and supply chain to improve delivery execution.
Operations, Sales & Marketing Manager at Mc-Ocean Holdings Sdn Bhd (2013-04 – 2019-12)
Nationwide distribution network | 5,000+ distributors
- Achieved top national sales performance for 13 consecutive months.
- Developed nationwide sales strategies and territory plans.
- Led engagement across a network of 5,000+ distributors.
- Set sales targets and monitored KPI performance.
- Coached distributor teams to improve productivity and execution.
- Delivered large-scale sales presentations and training programmes.
- Supported leadership development across the distributor network.
