Stephen Phun

Operations and general management leader with 10+ years of experience across multi-site services, retail, distribution and technology. Managed a RM10 million portfolio across 200+ outlets, approximately RM1 million in monthly OPEX and teams of up to 80 employees. Track record in revenue growth, P&L management, commercial execution, business build and cross-functional leadership.

General Manager at TL Connectme Sdn Bhd (2025-01 – Present)

Early-stage SaaS & marketplace business | Operations, sales, customer service and finance

• Lead day-to-day execution across operations, sales, customer service and finance.
• Translate founder and CEO priorities into operating plans and execution.
• Define organisation structure, functional ownership and reporting lines.
• Build workflows, SOPs and operating controls across core functions.
• Introduce KPI scorecards and management reporting.
• Develop subscription pricing and commercial packages.
• Develop marketplace revenue and partner-channel models.
• Build hiring plans, salary structures and performance frameworks.
• Establish operating policies to strengthen accountability and scale.
• Support investor and IPO-readiness work, including governance and business planning.

Senior Operations Manager at Cleanpro Holdings Sdn Bhd (2023-02 – 2024-11)

Nationwide self-service laundry network | RM10M portfolio | 200+ outlets | ~RM1M monthly OPEX | Up to 80 employees

• Managed a RM10 million operating portfolio across 200+ outlets nationwide.
• Delivered 20% revenue growth within 12 months.
• Controlled approximately RM1 million in monthly OPEX.
• Improved outlet compliance by 30%.
• Standardised SOPs and operating controls across the network.
• Strengthened accountability through structured performance monitoring.
• Led up to 80 employees across three management layers.
• Oversaw a 24-hour customer service operation.
• Reported performance, risks and improvement priorities to senior management.

Operations Manager at SUBPLACE (2022-03 – 2023-11)

High-growth startup | Customer service, risk, warehouse and collections

• Built operating structures across customer service, risk, warehouse and collections.
• Introduced SOPs and clearer functional ownership.
• Implemented KPI tracking and management reporting.
• Set escalation processes across teams.
• Redesigned workflows to improve response time and coordination.

Regional Sales Manager at Xinn Food Sdn Bhd (2021-01 – 2022-01)

Regional B2B & B2C sales | Distributor, retail, direct and HORECA channels

• Led regional sales across distributor, retail and direct channels.
• Managed territory targets, pipeline performance and channel expansion.
• Shifted sales focus toward higher-potential HORECA accounts.
• Built a new client database to strengthen pipeline quality and market coverage.
• Worked with operations and supply chain to improve delivery execution.

Operations, Sales & Marketing Manager at Mc-Ocean Holdings Sdn Bhd (2013-04 – 2019-12)

Nationwide distribution network | 5,000+ distributors

• Achieved top national sales performance for 13 consecutive months.
• Developed nationwide sales strategies and territory plans.
• Led engagement across a network of 5,000+ distributors.
• Set sales targets and monitored KPI performance.
• Coached distributor teams to improve productivity and execution.
• Delivered large-scale sales presentations and training programmes.
• Supported leadership development across the distributor network.

Bachelor of Arts & Social Science in Psychology – Universiti Tunku Abdul Rahman (UTAR)