Marketing Manager at Homlux Interior Furnishing Sdn. Bhd. (2025-01 – Present)
Marketing Manager at Mah Sing Group Berhad (2025-01 – 2025-11)
- Develop and lead strategic marketing plans to support property sales, branding, and business growth.
- Oversee all marketing functions including branding, digital marketing, events, advertising, and PR.
- Conduct market research and competitor analysis to identify trends, opportunities, and customer insights.
- Formulate positioning strategies for new and existing property developments.
- Lead and manage the marketing team, setting KPIs and ensuring alignment with organizational goals.
- Plan and manage the annual marketing budget, ensuring cost-effective campaign execution.
- Oversee the creation and distribution of marketing materials, ensuring consistency with brand guidelines.
- Drive online and offline marketing campaigns to generate qualified leads and improve customer engagement.
- Collaborate closely with the Sales team to align marketing strategies with sales objectives and monitor lead quality.
- Build and maintain relationships with media, agencies, creative vendors, and industry partners.
- Plan and execute events such as launches, exhibitions, roadshows, and client engagement activities.
- Manage public relations initiatives to maintain a positive brand image and handle media communications.
- Track and report on campaign performance, ROI, and market feedback to refine marketing efforts.
- Ensure compliance with company standards in all marketing communications.
MARCOMM & Events Manager at Kuok Brothers Southern Group (2019-01 – 2025-12)
Develop and lead strategic marketing plans to support property sales, branding, and business growth. Oversee all marketing functions including branding, digital marketing, events, advertising, and PR. Conduct market research and competitor analysis to identify trends, opportunities, and customer insights.
Formulate positioning strategies for new and existing property developments. Lead and manage the marketing team, setting KPIs and ensuring alignment with organizational goals. Plan and manage the annual marketing budget, ensuring cost-effective campaign execution.
Oversee the creation and distribution of marketing materials, ensuring consistency with brand guidelines. Drive online and offline marketing campaigns to generate qualified leads and improve customer engagement. Collaborate closely with the Sales team to align marketing strategies with sales objectives and monitor lead quality.
Build and maintain relationships with media, agencies, creative vendors, and industry partners. Plan and execute events such as launches, exhibitions, roadshows, and client engagement activities. Manage public relations initiatives to maintain a positive brand image and handle media communications.
Track and report on campaign performance, ROI, and market feedback to refine marketing efforts. Ensure compliance with company standards in all marketing communications.
Marketing & Communications Manager at Fraser Place Puteri Harbour (2017-01 – 2019-12)
- Strategy - Develop and execute an integrated communications program and activities.
- Communications - Direct both internal and external communications using media expertise and data-driven insights.
- Media Relations - Drive positive media coverage and seek opportunities to maximize positive exposure for the Group, its sector business, and its leadership, while mitigating image/reputational risks.
- Brand - Oversee the development and timely updates of corporate collateral, including websites, brochures, corporate videos, and materials for exhibitions/trade shows.
- Crisis Communications - Support issue management to prevent escalation and assist in crisis management as part of the Group/property's business continuity program.
- Budget - Manage marketing expenses.
Asst. Events & PR Manager at Austin Heights Sdn. Bhd. (Detik Hartamas) (2015-01 – 2017-12)
- To support overall marketing & branding strategies.
- Identify new clients/partners and develop sales goals (events) for the company.
- Source for enterprises and companies that want to participate in the activities and marketing platforms.
- Build/maintain relationships with existing partners, sponsors, stakeholders, clients, media, influencers.
- Produce PowerPoint presentations and sales proposals.
- Work closely with Sales team to track & improve customer acquisition & rates of engagement.
- Use broadcast, print, and online media to promote our company to the public.
- Issue and promote press releases to maintain a positive social media presence and organize public appearances.
- Gather and analyze public opinion to help shape the organization's policies.
- Oversee all printed, broadcast, and online communications for all clients.
- Plan and execute publicity strategies and campaigns to promote the brand and its activities.
- Conduct research to identify the strengths, concerns, objectives, and weaknesses of our target audience, which will help us provide them with the most personalized strategy possible.
- Attend networking meetings and media events with clients, partners, stakeholders, and sponsors to discuss various aspects of PR activities and campaigns.
- Coordinate press conferences and other media events.
Senior Marcom Exec at Le Grandeur Palm Resort Berhad (2013-01 – 2015-12)
- To support overall marketing & branding strategies.
- Identify new clients/partners and develop sales goals (events) for the company.
- Source for enterprises and companies that want to participate in the activities and marketing platforms.
- Build/maintain relationships with existing partners, sponsors, stakeholders, clients, media, influencers.
- Produce PowerPoint presentations and sales proposals.
- Work closely with Sales team to track & improve customer acquisition & rates of engagement.
