ViCean Chuah

Highly accomplished Sales & Business Unit Leader with over 15 years of experience in the automotive industry, specializing in multi-branch dealership management, revenue growth, and operational excellence. Proven ability to drive sales performance, profitability, and customer satisfaction, while leading large teams and aligning with principal brand strategies. Recognized with multiple Honda CEO Awards and Top Dealer achievements.

Head of Sales (Head of Business Unit) at WariTan Automobile Sdn Bhd (Tan Chong Group – GAC Motor Super Dealer) (2024-09 – Present)

• Lead and oversee GAC & AION Super Dealer Business Unit, managing operations across 7 branches nationwide
• Drive sales performance, profitability, and business growth strategies across all outlets
• Implement structured sales processes, KPI tracking, and operational improvements
• Develop and coach branch managers and sales teams to enhance performance and productivity
• Collaborate with principal (GAC Motor Malaysia) to ensure brand alignment, compliance, and strategic execution
• Oversee customer experience, after-sales coordination, and end-to-end dealership efficiency
• Conduct market analysis and competitor benchmarking to support expansion and growth initiatives

Sales Manager at Autoworld Asia Sdn Bhd (Honda 3S Dealer – Sungai Buloh) (2016-10 – 2024-08)

• Led full dealership sales operations, driving consistent growth in market share and profitability
• Managed cross-functional teams including Sales Advisors, CRM, Marketing, and Administration
• Established a strong customer-centric culture, improving overall satisfaction and retention
• Ensured compliance with Honda Dealer Standards and operational policies
• Honda Top Dealer of the Year – 2021, 2022
• Honda CEO Elite Dealer Awards – 2016, 2017, 2018, 2019, 2023
• Honda CEO Bronze Dealer Award – 2020
• Platinum Sales Manager Challenge Winner – Multiple Years
• Consistently delivered high sales performance and dealership profitability

Senior Manager – Used Car Sales (Proven Exclusivity) at Cycle & Carriage Bintang Bhd (Mercedes-Benz Malaysia) (2016 – 2016)

• Managed group-level used car sales division, overseeing trade-ins and sales performance
• Led sales teams across multiple dealerships to achieve targets, budgets, and compliance standards
• Ensured alignment with Mercedes-Benz retail and operational guidelines

Retail Operations Manager (Northern Region) at Cycle & Carriage Bintang Northern Sdn Bhd (2012 – 2016)

• Managed dealership operations across Penang, Juru, and Alor Setar
• Developed localized sales strategies based on regional market conditions
• Led and coached sales teams to improve productivity, customer satisfaction, and sales conversion
• Established operational systems and processes for sales tracking, prospect management, and reporting

Sales Head at UMW Toyota Motor Sdn Bhd (2007 – 2012)

• Led sales teams to achieve targets in vehicle sales, financing, insurance, and trade-ins
• Implemented Toyota sales processes and inventory management systems
• Organized and executed marketing and prospecting activities to expand market coverage
• Applied Toyota Way principles to enhance team performance and customer satisfaction

Master of Business Administration (MBA) in Business Administration – UTM Space (2025)

Bachelor of Engineering in Electrical & Electronic – Paramount University of Technology (2006)

Diploma in Engineering in Electronics, Telecommunication & Computer Engineering – KDU College Penang (2004)