Wan Lutfi

Wan Lutfi is a creative designer with nearly five years of experience transforming ideas into impactful visual solutions across digital and print media. Skilled in branding, marketing collateral, social media design, and print production. Experienced in managing projects from concept development to final production, ensuring both creative quality and seamless execution. Passionate about creating meaningful brand experiences through thoughtful design, visual storytelling, and clear communication.

MARKETING & GRAPHIC DESIGN EXEC. at Segar Wraps Sdn. Bhd. (Stuff'd) (2025-01 – Present)

Played an active role in the Marketing team, working closely with KOLs, suppliers, and social media stakeholders to execute high-impact visual campaigns. Led the full creative process for Limited Time Offer (LTO) campaigns - from ideation to final rollout - across digital and print channels. Supported key brand projects such as outlet launches, SOK revamps, menu redesigns, motion graphics, and corporate communications. Maintaining consistent and engaging brand storytelling.

EXEC. CREATIVE DESIGNER at A&W (Malaysia) Sdn. Bhd. (2022-01 – 2025-12)

Supported the Marketing Department by designing creative assets across digital and print platforms. Contributed to brand refresh initiatives, including packaging, corporate materials, campaign collaterals, Limited Time Offer (LTO) visuals, promotional materials, outlet openings, and nationwide marketing events while ensuring brand consistency across all touchpoints.

GRAPHIC DESIGNER INTERN at Icube Studio Production Sdn. Bhd. (2021-01 – 2021-12)

Designed engaging marketing materials for digital and print campaigns, created social media content, and supported brand growth by developing creative visuals that increased audience engagement and strengthened clients' online presence.

Bachelor in Graphic Design (Hons) in Graphic Design – UiTM Seri Iskandar, Campus Perak (2020-01 – 2022-12)

Diploma in Graphic Design in Graphic Design – UiTM Seri Iskandar, Campus Perak (2017-01 – 2020-12)

Sijil Pelajaran Malaysia (SPM) – SMK Sultan Yussuf, Batu Gajah, Perak (2020-01 – 2022-12)