Wan Yee Lim

I am a dedicated business student at Taylor’s University, specializing in Digital Marketing with a minor in Mass Communication. My expertise includes digital content creation, social media management, data visualization, and client communication, which I leverage to deliver impactful marketing solutions. Throughout my career, I am excited about the opportunity to apply my skills and expertise to drive the success of your team.

Business Development - KOL Marketing at Orro Home (2025-02 – Present)

• Managed product branding and promotions for Zolele and Germ Bottles on the TikTok platform.
• Handled online outreach and coordination with KOLs for livestream collaborations and product marketing campaigns.
• Oversaw livestream schedules, provided briefing to KOLs, and ensured product key messages were effectively communicated.
• Analyzed KOL performance data, tracked engagement and conversion metrics to optimize influencer selection and campaign ROI.
• Assisted in setting up promotional codes and incentives, and coordinated product delivery for influencer content creation

Social Media Intern at Plixitt Talent and Culture (2024-01 – 2024-04)

• Developed compelling and visually appealing content that aligns with clients' brand identity
• Presented ad strategies and make suitable recommendations to clients for their objectives.
• Designed eye-catching and effective social media ads that drive brand awareness, lead generation, and conversions.
• Monitor ad performance and implement optimizations to improve ad targeting, engagement, and overall effectiveness.
• Maintained regular communication with clients to ensure satisfaction and address any concerns.

Sales Agent at Unifi (2022-05 – 2022-09)

• Assisted customers in selecting products based on their needs and preferences.
• Help customers find coverages and then help them with the wifi installation process.
• Utilized the Unifi system to manage sales process.
• Achieved a 15-25 in sales every month, generate a 10% increase in revenue.

Clothing Sales Associate at I'm Vely (2021-12 – 2022-01)

• Greet and assist customers in selecting clothing items based on their preferences and needs.
• Meet and exceed daily sales targets, consistently achieving a high level of customer satisfaction.
• Spearheaded successful promotional events that attracted a larger customer base, resulting in a notable increase in daily foot traffic and boosted store visibility.

Facebook Live Assistant and Secratary at Fooh Beng Health Care Sdn Bhd (2021-01 – 2021-07)

• Experienced in managing and maintaining electronic equipment, including computers and phones, for live Facebook events to ensure smooth operations during live broadcasts.
• Organized and structured data effectively on computers, streamlining processes and enhancing efficiency during live broadcasts.
• Successfully elevated the online presence of a live streaming event, consistently attracting a daily audience of 100-200 individuals and enhance sales.

Baju Kurung Sales at M+3 Clothing (2019-11 – 2020-01)

• Assisted customers in selecting and purchasing Baju Kurang products based on their preferences and needs.
• Provided exceptional customer service, addressing inquiries and resolving issues to ensure customer satisfaction.
• Successfully exceeded monthly and quarterly sales targets for Baju Kurung, consistently achieving 5 or higher sales per day.

Bachelor of Business (HONS) – Taylor’s University (2021 – 2024)

– Kuen Cheng High School (2014 – 2020)