Woon

Dynamic leader in Web3 operations and business development, adept at orchestrating cross-functional teams to drive project success. Expertise in ecosystem growth, operational strategy, and relationship management with investors and industry partners, facilitating impactful collaborations and measurable results.

Founder at The Truths (Passion Project) (2026-06 – Present)

• Founded TheTruths, an onchain protocol that preserves verified prediction market outcomes as immutable digital collectibles on Solana.
• Running product strategy from concept to MVP, defining product vision, user experience.
• Designed the NFT collection framework, rarity model, and minting mechanics for preserving significant historical events.
• Conducted market research on prediction markets, digital collectibles, and Web3 consumer products to shape product direction.
• Defined long-term roadmap focused on creating a permanent, decentralized archive of global truths through blockchain technology.

Founding Team Member & Head of Operations at Origo Labs (2025-03 – 2026-05)

• Led operational execution behind the launch of origo.hub, Origo Labs' DeSci launchpad integrating scientific IP, RWA tokenization, and on-chain fundraising into a unified platform.
• Streamlined operational processes across departments, improving workflow effectiveness and reducing bottlenecks.
• Built and led a 6-person cross-functional team (BD, marketing, product) from zero, leading growth, partnerships, and strategic execution across startup and project based environments.
• Expanded Web3 ecosystem network by establishing relationships with investors, VCs, exchanges, project founders, KOLs, and strategic partners, facilitating fundraising, listings, and collaborative opportunities.
• Engaged with investors and investment partners to drive fundraising discussions, project pitches, and partnership negotiations, enhancing investor relationship management for company and ecosystem projects.
• Developed and managed relationships with centralized and decentralized exchanges, supporting listing discussions, ecosystem partnerships, co-marketing opportunities, and go-to-market strategies for projects entering the market.
• Represented Origo Labs in external business discussions and industry networking, developed new partnership pipelines and connecting projects with relevant capital, exchange, marketing, and ecosystem resources.

Director of Business Development at Elfin Metaverse (2023-12 – 2025-02)

• Led business development initiatives for a Web3 gaming project, driving ecosystem expansion and fostering strategic relationships.
• Built and maintained relationships with investors, KOLs, and exchange partners, enhancing visibility and identifying growth opportunities.
• Supported community growth initiatives, increasing market traction and boosting user engagement.
• Managed and coordinated a 7 person team across growth, design, marketing, and technical execution.
• Helped align business strategy with execution by leading collaboration across internal teams in a startup environment.

Video Production Executive (Full Time & Contract) at ATFX Global (2019-11 – 2023-12)

• Coordinated global team in fast-paced corporate environment, ensuring seamless project execution across diverse markets.
• Delivered approximately 150 to 200 video projects with consistent execution and quality control.
• Enhanced operational efficiency and team coordination, ensuring timely delivery of large-scale content production projects.
• Managed cross border production workflows involving multiple stakeholders and functions.
• Strengthened execution discipline through structured communication and project management across distributed teams.

Sales Executive & Marketing Lead at Hallmark Kitchen Specialist (2021-01 – 2023-12)

• Managed client relationships to enhance satisfaction and drive repeat business.
• Coordinated with contractors to ensure timely project completion and adherence to specifications.
• Oversaw projects from concept development through final product delivery.
• Led social media content efforts to increase brand visibility and attract potential leads.
• Supported business growth through client servicing, marketing execution, and project coordination.

Producer at Reservoir World Sdn Bhd (2018-01 – 2019-11)

• Collaborated with major brand clients including Petronas, TNB, Maxis, Maggi, Enchanteur, Panasonic, and other commercial accounts to meet project objectives.
• Led production planning, scheduling, and execution for commercial and media projects.
• Managed cross-functional workflows, ensuring timely project delivery and alignment with client expectations.
• Coordinated client, internal team, and production crew interactions to uphold delivery quality and enhance execution efficiency.

Production Assistant at Reservoir World Sdn Bhd (2017-01 – 2018-11)

• Coordinated end-to-end production operations, managing logistics and on-ground execution to ensure seamless project delivery.
• Collaborated with team members on project delivery, enhancing workflow and adapting to fast-paced production demands.
• Assisted in coordinating daily production schedules and workflow.
• Prepared materials and equipment for filming and production activities.
• Collaborated with team members to ensure timely project completion.

Producer at Adform Production (2016-11 – 2017-03)

• Managed project timelines and budgets for various advertising campaigns.
• Coordinated with creative teams to develop engaging multimedia content.
• Supervised production staff to ensure an efficient workflow during shoots.
• Streamlined internal communication to ensure timely project delivery and alignment among team members.
• Facilitated project planning and production execution for creative and client work, enhancing workflow efficiency.

Bachelor of Communication (Hons) in Advertising, Public Relations, and Applied Communication – Universiti Tunku Abdul Rahman