Xuan Ling Lee

Designed aesthetic Instagram content in Canva to establish a new brand's initial visual identity. Created educational marketing content focusing on key ingredients to drive product awareness. Managed the launch-phase content calendar to build and engage an initial follower community.

Content Creator - On U Solution

(2026-02 - 2026-04)

• Designed aesthetic Instagram content in Canva to establish a new brand's initial visual identity.
• Created educational marketing content focusing on key ingredients to drive product awareness.
• Managed the launch-phase content calendar to build and engage an initial follower community.

Internship in Content Creation - Cari Makan Sdn Bhd

(2025-05 - 2025-09)

• Analyzed F&B market trends to pitch targeted paid and organic content strategies across XHS, Instagram, and Facebook.
• Owned the end-to-end production schedule, consistently delivering 3 full-length videos per week to build sustainable platform engagement.
• Managed on-site videography and CapCut post-production, using texture and visual storytelling to produce high-quality, creative F&B assets.

Content Creator - Hairy Home Pet Hotel

(2024-01 - 2024-03)

• Developed and executed an integrated content strategy for Instagram, Facebook, and Xiaohongshu (XHS), delivering 3 minimalist assets (static, carousels, videos) weekly.
• Leveraged visual storytelling to transform educational pet care content into a premium brand narrative, successfully driving community interaction and accelerating direct customer inquiries for hotel services.
• Collaborated with cross-functional creative teams to brainstorm, develop, and pitch innovative social media content concepts and fresh content ideas.
• Monitored and compiled weekly performance reports, actively tracking vital metrics like engagement rates, reach, and follower growth to evaluate content health.

Internship in Digital Marketing - Ads On Marketing Sdn Bhd

(2023-09 - 2023-12)

• Collaborated with cross-functional creative teams to brainstorm, develop, and pitch innovative social media content concepts and fresh content ideas.
• Monitored and compiled weekly performance reports, actively tracking vital metrics like engagement rates, reach, and follower growth to evaluate content health.

Degree - Digital Advertising - Asia Pacific University (2024 - 2026)

Diploma - Design and Media (Digital Advertising) - Asia Pacific University (2021 - 2023)