Marketer

Key Responsibilities

• Campaign Development: Brainstorm, plan, and execute multi-channel marketing campaigns (digital, social media, email, print, and events).
• Market & Competitor Research: Analyze consumer behavior, market trends, and competitor strategies to refine positioning and messaging.
• Content Creation: Write and coordinate copy for blogs, social media updates, ads, newsletters, and promotional collateral.
• Digital & SEO Management: Optimize web pages, manage PPC/SEM campaigns, and track digital performance using analytics platforms.
• Performance Analysis: Monitor key performance indicators (KPIs) like traffic, conversion rates, engagement, and Return on Investment (ROI) to report on campaign success.
• Cross-Functional Collaboration: Work closely with sales, product, and creative teams to align promotional efforts with business targets.