Marketing Associate

Role Description

• We are looking for a creative, proactive, and results-oriented Marketing Associate to support and execute CloudPlexo's marketing strategy across multiple markets.

Key Responsibilities

• Marketing Campaigns & Demand Generation: Plan and execute integrated marketing campaigns across digital and offline channels to increase brand awareness, generate qualified leads, and support business growth.
• Content Marketing & Communications: Create and manage engaging content, including blogs, social media posts, newsletters, case studies, and marketing collateral, translating technical concepts into clear, audience-focused messaging.
• Digital & Social Media Marketing: Manage relevant digital channels, particularly LinkedIn, to strengthen brand visibility, engage target audiences, promote services, and support lead generation.
• Product & Service Marketing: Support the positioning and promotion of CloudPlexo’s technology services by developing compelling value propositions, sales collateral, and campaign messaging.
• Market Research & Industry Insights: Research market trends, competitors, customer needs, and emerging technologies such as cloud and AI to identify marketing opportunities and inform campaign strategies.
• Events, Analytics & Collaboration: Coordinate webinars, industry events, and community initiatives. Track campaign performance, prepare reports, recommend improvements, and collaborate with sales, technical, and leadership teams to align marketing activities with business objectives.

Qualifications

• At least 3 years of relevant experience in marketing, digital marketing, content marketing, demand generation, or a related field.
• Experience in B2B marketing, preferably within technology, SaaS, IT consulting, cloud services, or a related industry.
• Exposure to email marketing platforms, CRM systems, marketing automation, website analytics, and campaign reporting tools.
• Experience supporting webinars, industry events, partnerships, or community marketing initiatives.
• Familiarity with LinkedIn marketing, SEO, content distribution, and digital demand generation.
• Strong content creation and copywriting skills, with the ability to adapt messaging to different audiences and platforms.
• Understanding of lead generation, audience engagement, campaign measurement, and marketing performance metrics.
• Strong written and verbal communication skills.
• Excellent organisation, attention to detail, and ability to manage competing priorities.
• Ability to work independently, take initiative, and collaborate effectively across teams.