Abdullahi Abdulfattah

Results-driven professional with a diverse background in product management, product marketing, and business development. With a proven track record of successfully launching and managing innovative products, driving revenue growth, and fostering strategic partnerships, I bring a unique blend of skills and expertise to drive business success.

As a product manager, I have a strong ability to translate customer needs into actionable product requirements and develop comprehensive product roadmaps. I excel at conducting market research, identifying market opportunities, and defining product positioning and messaging. My expertise in agile methodologies enables me to effectively collaborate with cross-functional teams to deliver high-quality products on time and within budget.

Experience

nRyde: (e-hailing and fintech)

Product Management/Product Marketing/Business Development (Team Lead)

 nRyde is an ehailing recently launched start-up in Abuja.

 Worked closely with the founder deeply on Product ideation, vision, roadmap, design, development,

and product market penetration strategy defining basic marketing metrics, milestones, and Action plans.

 Conducted market research to understand customer needs, market trends, and competitors. This involves gathering insights through surveys, interviews, user feedback, and data analysis and using data collated to create user persona, customer needs, and using each persona to generate its user journey

 Collaborate with stakeholders, including customers, users, and internal teams, to gather and prioritize product requirements.

 Collaborating with designers to create intuitive and user-friendly product interfaces. This involves wireframing, prototyping, and conducting user testing to ensure a seamless user experience.

 Coordinated product testing from functionality testing, to Alpha test, Beta Testing and Product Launch.

 Oversee the product development process using agile methodologies by working closely with the CTO and development teams to plan and prioritize product features, track progress, and address any challenges or roadblocks that arise.

 Continuously iterate and improve products based on customer feedback, market trends, and business objectives. Also prioritized and implement new features, enhancements, and bug fixes to ensure the product remains competitive and meets evolving user needs.

 Created a CRM, HRM, and ERM setup to manage the company’s day-to-day activities.

 Drafted the fleet management deck and executed plans which were used to reel in investors to acquire fleets.

 Lead the team on various and many tasks in order to set up the business, product, and marketing side of the business.

 Tasked with leading major projects involving product, marketing, and business development.

 Drafted and edited all product-related content with marketing as a yardstick.

 Created GTM Strategies, Budget and Launched Traditional and Digital Marketing Campaigns

Eazygo (B2B and B2C SAAS)

Product Management/Development/Project Management/Marketing/Co-founder

 Eazygo is a saas platform for multiple business management software from eCommerce store building,

Learning management software, Sms, and Whatsapp Marketing to Hrm.

 Oversee the ideation, roadmap, and development of products from scratch to where it is today

 Drafted GTM Marketing strategies and Launched Campaigns

 Oversee Marketing and Product Development Teams

 Co-founded the company and sourced for local investors to grow the company.

School Certification

 Diploma in Business Admin [OND - Yaba College of Technology]

 Degree in Actuarial Science and Insurance [BSC – University of Lagos (UNILAG)