Abdulqodir Tejidini

Integrated Brand Strategist with 5+ years of experience helping early-stage startups and growing brands close the gap between a great product and people actually buying it. I work at the intersection of brand strategy, positioning, messaging, and go-to-market — bringing enough hands-on experience in design, content, and paid media to understand how strategy lands in the real world. I started as a brand designer in 2020 and have been systematically going deeper ever since — from visual identity, to brand strategy, to product positioning and GTM.

I'm drawn to revenue problems that sit at the intersection of brand and marketing, and I'm at my best when working with founders and teams who need someone to hold the strategic picture while staying close to execution.

Brand Strategist & GTM Lead at Marnat Couture & Marnat Fashion Academy (2023-01 – Present)

Fashion brand & subsidiary academy · Freelance engagement

• Built the brand visual identity from scratch — the first designer to define Marnat's look, feel, and brand language
• Identified a critical gap in the academy's enrollment strategy and stepped into a broader strategic role
• Redesigned the offer structure and developed a multi-channel GTM campaign combining content marketing, paid social ads, and influencer partnerships
• Full cohort enrolled within ~2 months — 10 seats filled from a standing start

Brand Strategist at Opaloft Fabrics (2023-01 – Present)

Fabric retail brand · Freelance engagement

• Identified a fundamental misalignment between the brand's offer and its claimed target audience ahead of launch
• Conducted full brand strategy engagement: audience segmentation, brand positioning, customer profiling, journey mapping, competitive analysis, gap analysis, and messaging framework
• Redesigned offer structure across distinct audience segments — each with tailored positioning and messaging
• Brand recorded strong order volume at launch; business has continued to grow with an expanding base of customers and repeat buyers
• Strategy document delivered in full and still actively followed by the client

Brand & GTM Strategist at PESport (2024-01 – 2024-12)

All-in-one social platform for gamers · Freelance engagement

• Diagnosed a pre-launch positioning failure — founder was building for everyone and accumulating feature debt without a defined audience
• Applied April Dunford's positioning framework to map the competitive landscape and identify genuine differentiation opportunities
• Defined best-fit audience segment and mapped acquisition channels
• Delivered a focused GTM plan designed to get a leaner MVP to market faster — reducing feature scope to what mattered most for the core audience
• Launch pending due to regulatory and management factors outside engagement scope

Freelance Brand Designer at Various clients (2020-01 – 2023-12)

7 brands across fashion, lifestyle, and services · Referral-based

• Built visual identities from scratch for 7 brands — logos, brand guidelines, visual systems, and branded content
• Developed brand foundations that informed subsequent strategy and marketing work for several clients
• Worked across branded content design, website design, and social media visual direction

Brand Design & Brand Strategy – Self-directed professional development

Product Design & Product Marketing – Self-directed professional development

Content Marketing & Email Marketing – Self-directed professional development

Media Buying & Creative Direction – Self-directed professional development