Abha M

Redesigned the platform's visual language for the website and app, creating dashboards, internal pages, and 10+ landing pages, including a self-checkout subscription page, which improved CTR from 4% to 27% Designed and launched key features such as the "28-Day Plan," "Post Class," and "Nutrition Platform" to help users build consistent habits and stay engaged. These features enhanced user retention through a structured, goal-oriented approach while streamlining data entry, saving 40% of nutritionists' time and increasing consultation capacity from 80 to 120 users per month.

User Experience Designer at SHVASA (2024-04 – Present)

• Redesigned the platform's visual language for the website and app, creating dashboards, internal pages, and 10+ landing pages, including a self-checkout subscription page, which improved CTR from 4% to 27%
• Designed and launched key features such as the "28-Day Plan," "Post Class," and "Nutrition Platform" to help users build consistent habits and stay engaged. These features enhanced user retention through a structured, goal-oriented approach while streamlining data entry, saving 40% of nutritionists' time and increasing consultation capacity from 80 to 120 users per month.

User Experience Designer at WORXWIDE (2022-11 – 2024-04)

• Led a team of 2 designers, 2 frontend developers, & 8 backend developers to revamp and restructure the product experience of the platform, reducing 90% navigation time. Won the Mountain Movers award in Q1 of 2023 for on-time delivery of all milestones.
• Composed order and reorder flow for web applications that facilitating the current users to order in 5 simple steps which resulted in retaining customers with a 23% increase in DIY (Do it yourself) orders
• Conducted 24+ interviews, 12+ Focus Groups, 35+ behavioral exercises with users that resulted in reduced 90% navigation time. Increased usability for the demography (middle-aged person is 2nd/3rd Tier cities) by 74%.

User Interface Designer | Visual Designer at NETBRAMHA UX DESIGN STUDIO (2022-06 – 2022-10)

• Designed systems from scratch for 2 products, defining colors, typography, button/input states, and 17+ components to enhance accessibility and usability.
• Illustrated 8+ splash screens for seamless mobile onboarding and created 12+ brand collateral iterations for a fintech app, including logos, business cards, and social media assets

Design Intern at BROADCAST2WORLD (2021-01 – 2021-06)

• Reiterated visualisation by examining motion film processes and gaining a thorough grasp of form design, storyboarding, character design, typography, & colour theory, thus saving 60 hours. Illustrate and animate 15+ motion videos utilizing various design processes.

B.S in Animation & Multimedia – BIRLA INSTITUTE OF TECHNOLOGY (2019-04 – 2022-05)