Abigail Oke
Senior Brand & Product Manager | Fintech · FMCG · Agri-Tech
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About
Results-driven Brand & Product Manager with 7+ years scaling consumer, fintech, and agri-tech platforms across Africa and global markets. Proven track record translating brand strategy into revenue-generating products through sharp GTM execution and cross-functional leadership.
Experience
Brand/Project Manager & Content Lead (JOLO) - Jolojolo Logistics - Lagos, Nigeria
(2025-06)
Own brand management and content strategy for JOLO, a digital marketplace enabling users to order foodstuff directly from Mile 12 and Kara markets.
- Defined JOLO's brand voice and positioning, making the platform relatable to Nigerian households and diaspora users
- Led multi-channel content strategy across social, in-app, and WhatsApp — driving consistent engagement and user retention
- Developed price-alert and market-insight content educating users on daily foodstuff fluctuations, boosting platform utility
Brand Manager & Product Manager - AFRIPOINT GROUP LIMITED - Lagos, Nigeria
(2022)
Led brand and product initiatives across fintech, govtech, mobility, and agri-tech solutions.
- Launched CVMS, a national vehicle verification platform, generating multi-million-naira revenue within one week of rollout
- Managed end-to-end product development for OneNaira (payments, loans, insurance) and Shoppaz (cross-border commerce)
- Drove NatureForce Foods from concept to market, transforming farm waste into profitable agro-sustainability consumer goods
Chief Growth Officer / Brand & Product Lead - JADEK FARMS - Lagos, Nigeria
(2020-03 - 2022)
- Led brand repositioning and growth strategy for an agri-tech business focused on food security
- Scaled revenue from ₦0 to ₦100M+ within two years through brand-led partnerships and product expansion
- Managed full lifecycle branding across multiple digital platforms, websites, and product lines
Product Manager - JADEK FARMS - Lagos, Nigeria
(2020-01 - 2020-03)
- Delivered early-stage product management initiatives that laid the foundation for the company's digital platform growth
Education
B.Sc. - Geology - Delta State University, Abraka, Delta State (2010 - 2014)
