Abigail Oke

Results-driven Brand & Product Manager with 7+ years scaling consumer, fintech, and agri-tech platforms across Africa and global markets. Proven track record translating brand strategy into revenue-generating products through sharp GTM execution and cross-functional leadership.

Brand/Project Manager & Content Lead (JOLO) - Jolojolo Logistics - Lagos, Nigeria

(2025-06)

Own brand management and content strategy for JOLO, a digital marketplace enabling users to order foodstuff directly from Mile 12 and Kara markets.

• Defined JOLO's brand voice and positioning, making the platform relatable to Nigerian households and diaspora users
• Led multi-channel content strategy across social, in-app, and WhatsApp — driving consistent engagement and user retention
• Developed price-alert and market-insight content educating users on daily foodstuff fluctuations, boosting platform utility

Brand Manager & Product Manager - AFRIPOINT GROUP LIMITED - Lagos, Nigeria

(2022)

Led brand and product initiatives across fintech, govtech, mobility, and agri-tech solutions.

• Launched CVMS, a national vehicle verification platform, generating multi-million-naira revenue within one week of rollout
• Managed end-to-end product development for OneNaira (payments, loans, insurance) and Shoppaz (cross-border commerce)
• Drove NatureForce Foods from concept to market, transforming farm waste into profitable agro-sustainability consumer goods

Chief Growth Officer / Brand & Product Lead - JADEK FARMS - Lagos, Nigeria

(2020-03 - 2022)

• Led brand repositioning and growth strategy for an agri-tech business focused on food security
• Scaled revenue from ₦0 to ₦100M+ within two years through brand-led partnerships and product expansion
• Managed full lifecycle branding across multiple digital platforms, websites, and product lines

Product Manager - JADEK FARMS - Lagos, Nigeria

(2020-01 - 2020-03)

• Delivered early-stage product management initiatives that laid the foundation for the company's digital platform growth

B.Sc. - Geology - Delta State University, Abraka, Delta State (2010 - 2014)