Abimbola Olajide

Developed and implemented social media strategies for multiple brands under the agency's management. Handled content strategy and execution for the agency's own social media page, including a complete feed restructure to improve visual consistency and audience engagement. Collaborated with the creative and client teams to develop campaign concepts, brand positioning, and social media calendars.

Social media strategist at THE1999 AGENCY (2025-05 – 2025-11)

• Developed and implemented social media strategies for multiple brands under the agency's management.
• Handled content strategy and execution for the agency's own social media page, including a complete feed restructure to improve visual consistency and audience engagement.
• Collaborated with the creative and client teams to develop campaign concepts, brand positioning, and social media calendars.
• Crafted compelling copies and captions for all published content, ensuring tone alignment with each brand's identity.

Social media manager at ROASTY SMOKEY (2024-01 – 2024-03)

• Developed and implemented a content calendar and brand strategy aligned with the restaurant's marketing goals.
• Monitored and analyzed performance metrics to refine strategy, leading to increased reach and engagement.
• Led a Valentine's Day giveaway campaign that boosted client orders by 20%, attracting over 15 new customers.

Social media manager (Intern) at UNLOCKING CREATIVITY CONSULTANCY (2023-09 – 2023-12)

• Developed comprehensive social media strategies and brand blueprints tailored to the Agency's goals
• Increased brand awareness by 70% and boosted follower engagement by 10% through consistent storytelling and strategic content.
• Restructured the brand's social media feed to create a more cohesive visual identity that accurately reflected the brand's values and services.

Bachelor of Arts (B.A.) in English – UNIVERSITY OF LAGOS