Adam Olutomide

I’m a Data & Business Intelligence Strategist with over 6 years of experience helping FinTech and IoT companies transform raw data into measurable growth and executive-level strategy. My passion lies in uncovering the “why” behind the numbers and turning it into clear, actionable insights.

I develop and deliver analytics strategies that improve acquisition funnels, boost retention, and empower C-suite decision-making. Whether it’s reducing drop-offs by 40% with GA4 friction mapping, increasing reactivation by 18% through data-driven targeting, or cutting reporting latency by 42% with optimized SQL pipelines, my work consistently drives revenue, adoption, and operational efficiency.

In today’s data-driven economy, organizations don’t just need dashboards; they need clarity. I bridge technical expertise (SQL, Power BI, Superset, Mixpanel, GA4) with strategic thinking, ensuring every insight is tied directly to growth and customer value.

My goal is simple: help businesses scale smarter, faster, and with confidence.