Adebayo Alpha
Product & Brand Designer • Creative Director
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About
Product and brand designer with 7+ years turning messy, early-stage business problems into shipped digital products and identity systems.
Track record: 23% YoY growth in patient acquisition for a 20-practice healthcare network, $300K+ in sponsor sign-ups for an education nonprofit, and 80+ client projects delivered in a 24-month independent run. Comfortable owning design end-to-end — research, UI/UX, brand systems, and go-to-market — for startups and growth-stage teams alike.
Experience
Brand & Product Lead at Naijazone Online Shopping Mall (2024-09 – 2026-06)
- Cut agent drop-off during onboarding by building a standardized onboarding framework and documentation package for state-level sales agents.
- Scaled active regional agent enrollment by designing multi-channel marketing collateral and kickoff campaigns for new state hubs.
- Kept brand consistent across every regional touchpoint while tracking onboarding conversion through integrated reporting tools.
Design Lead at SOLLOH Marketing (2023-09 – 2025-02)
- Drove 23% YoY growth in patient acquisition across 20 independent medical practices through full brand-identity overhauls and conversion-focused assets.
- Built a repeatable identity pipeline for healthcare clients, cutting the time to launch a new practice's visual system.
- Set unified brand guidelines adopted across all partner practices, streamlining future marketing production.
Chief Marketing Officer at Yoris (2023-02 – Present)
- Redesigned onboarding for a B2B SaaS platform (inventory, shipping, escrow payments, social feed) to cut new-user drop-off.
- Improved day-30 merchant retention by running continuous usability testing and iterating on interface layouts.
- Created marketing concepts that repositioned the product from 'nice-to-have' to essential daily business tool.
Design Founder at Vine Consult (2023-04 – Present)
- Co-founded a product incubator that trains early-career designers and engineers through a hands-on, production-ready curriculum.
- Shipped a 3-month sprint that produced one of Africa's most comprehensive practical business-design academies.
- Advised seed-stage founder teams on aligning design strategy with go-to-market plans.
Design Associate at Childplus Africa (2019-02 – 2024-07)
Africa-focused NGO
- Secured 300+ corporate sponsor sign-ups over 5 years through donor-facing visual campaigns and presentations.
- Contributed to a 50% increase in student scholarship funding via high-converting fundraising assets.
- Standardized brand assets across multiple sub-Saharan projects for a consistent organizational identity.
Design Architect at Vernin Design (2018 – Present)
Advisory & Retainer Design Work (ongoing since 2017): design strategy and project oversight for high-budget engagements.
Brand Strategist at Afritude (2017 – Present)
Advisory & Retainer Design Work (ongoing since 2017): art direction and long-term brand equity frameworks.
Brand Strategist at Moverse Planners (2019 – Present)
Advisory & Retainer Design Work (ongoing since 2017): experiential media and spatial brand packaging.
Brand Consultant at IPlayFootball (2019 – Present)
Advisory & Retainer Design Work (ongoing since 2017): sports media assets and consumer brand positioning.
Education
B.Sc. – University of the People
LL.B. – Ambrose Alli University
