Adedolapo Oye

Creative and result driven Social Media Manager with experience in developing and executing marketing strategies for brands. Skilled in content creation, social media advertising, community engagement, and analytics. Passionate about helping brands grow their online presence and connect with their audience.

Social Media Manager at The Myla Company (2025-01 – Present)

• Managed social media accounts for three brands under The Myla Company, ensuring consistent brand voice and positioning across platforms.
• Planned, created, and executed content strategies to drive brand awareness, engagement, and visibility.
• Developed and managed content calendars, ensuring timely and consistent posting.
• Created social media content (captions, visuals, short-form videos) aligned with each brand's goals.
• Monitored engagement, responded to comments and DMs.
• Tracked performance using insights and analytics to optimise content and improve results.
• Collaborated with internal teams to align social media efforts with overall marketing objectives.

Social Media Manager - Freelance at Makkiplus Aesthetic Spa (2026-02 – 2026-03)

• Delivered a full brand revamp — new logo, username, bio, highlights structure, and visual identity.
• Built and executed a structured content strategy
• Grew reach by +388%, views by +401%, and interactions by +1,100% within the first month.
• Produced a monthly Instagram performance report with insights, recommendations, and strategy for the next period.
• Deliberately removed bot followers to maintain an authentic, engaged audience.

Freelance Social Media Manager at The Backyard Fest (Orchid's Pub) (2024-01 – 2025-12)

• Managed social media accounts for The Backyard Fest, an event hosted by Orchid's Pub
• Created and executed social media content strategies to promote event awareness and drive attendance
• Engaged with followers and responded to inquiries to foster community interaction
• Monitored analytics to optimize content performance and increase engagement

Social Media Manager (Intern) at Women's Space (2024-01 – 2024-12)

• Optimized account bio to improve brand positioning and audience clarity
• Developed and executed a social media strategy to enhance engagement and visibility
• Created and managed a content calendar to ensure consistency and alignment with brand goals
• Managed daily interactions, responding to comments and messages to foster community engagement
• Analyzed performance metrics to refine content strategy and improve reach
• Contributed to account growth by increasing followers and engagement through targeted content and strategic initiatives

Brand Builder at Whisper Consults (2021-01 – 2023-12)

• Developed and implemented brand strategies for crypto clients to enhance their online presence
• Created and managed content tailored to the crypto industry, ensuring brand consistency and audience engagement
• Conducted market research and competitor analysis to identify trends and opportunities for brand growth
• Managed community engagement across social media platforms to build trust and credibility within the crypto space

Social Media Manager at Dollzhouse Handmade Creation (2021-01 – 2023-12)

• Wrote compelling copy for social media posts, ads, and campaigns that resonated with target audiences
• Created content, including images and videos, to showcase products and enhance brand visibility on social media
• Conducted market research to identify trends and opportunities, strengthening brand positioning
• Developed and implemented social media strategies to boost engagement and grow the brand's online presence

Bachelor of Science in Microbiology – Oduduwa University Ipetumodu (2015-01 – 2019-12)