Social Media Manager at The Myla Company (2025-01 – Present)
- Managed social media accounts for three brands under The Myla Company, ensuring consistent brand voice and positioning across platforms.
- Planned, created, and executed content strategies to drive brand awareness, engagement, and visibility.
- Developed and managed content calendars, ensuring timely and consistent posting.
- Created social media content (captions, visuals, short-form videos) aligned with each brand's goals.
- Monitored engagement, responded to comments and DMs.
- Tracked performance using insights and analytics to optimise content and improve results.
- Collaborated with internal teams to align social media efforts with overall marketing objectives.
Social Media Manager - Freelance at Makkiplus Aesthetic Spa (2026-02 – 2026-03)
- Delivered a full brand revamp — new logo, username, bio, highlights structure, and visual identity.
- Built and executed a structured content strategy
- Grew reach by +388%, views by +401%, and interactions by +1,100% within the first month.
- Produced a monthly Instagram performance report with insights, recommendations, and strategy for the next period.
- Deliberately removed bot followers to maintain an authentic, engaged audience.
Freelance Social Media Manager at The Backyard Fest (Orchid's Pub) (2024-01 – 2025-12)
- Managed social media accounts for The Backyard Fest, an event hosted by Orchid's Pub
- Created and executed social media content strategies to promote event awareness and drive attendance
- Engaged with followers and responded to inquiries to foster community interaction
- Monitored analytics to optimize content performance and increase engagement
Social Media Manager (Intern) at Women's Space (2024-01 – 2024-12)
- Optimized account bio to improve brand positioning and audience clarity
- Developed and executed a social media strategy to enhance engagement and visibility
- Created and managed a content calendar to ensure consistency and alignment with brand goals
- Managed daily interactions, responding to comments and messages to foster community engagement
- Analyzed performance metrics to refine content strategy and improve reach
- Contributed to account growth by increasing followers and engagement through targeted content and strategic initiatives
Brand Builder at Whisper Consults (2021-01 – 2023-12)
- Developed and implemented brand strategies for crypto clients to enhance their online presence
- Created and managed content tailored to the crypto industry, ensuring brand consistency and audience engagement
- Conducted market research and competitor analysis to identify trends and opportunities for brand growth
- Managed community engagement across social media platforms to build trust and credibility within the crypto space
Social Media Manager at Dollzhouse Handmade Creation (2021-01 – 2023-12)
- Wrote compelling copy for social media posts, ads, and campaigns that resonated with target audiences
- Created content, including images and videos, to showcase products and enhance brand visibility on social media
- Conducted market research to identify trends and opportunities, strengthening brand positioning
- Developed and implemented social media strategies to boost engagement and grow the brand's online presence
