Adélékè Afọlayàn

Detail-oriented Copy Editor and Content Specialist with experience in editorial and writing roles, and proven track record in NLP content review and Generative AI auditing, maintaining a consistent 98% accuracy rate in content labeling and editing.

Social Media Manager/Research Analyst at Orchidbay Investment Company Limited (2025-09 – Present)

Handling company's social media pages and conducting financial research and analysis.

• Handling company's social media pages, frequently posting investment-related updates.
• Developing finance-related content including market updates, infographics, and educational posts.
• Actively monitoring all social media channels for mentions, comments, and direct messages.
• Collecting and analysing financial data to generate actionable insights.
• Conducting financial research and analysis to support investment and strategic decision-making.
• Monitoring market news, earnings releases, and macroeconomic developments.

Content Editor at SportsDey (2024-07 – 2025-10)

Produced quality sports content and managed social media growth across multiple platforms.

• Produced quality sports content including match previews and reports, breaking news, and feature articles.
• Covered live sporting events and provided real-time updates across digital platforms.
• Created and optimised content for Facebook, X (Twitter), Instagram, TikTok, and YouTube.
• Oversaw social media growth, increasing Facebook following to 20,000+ and TikTok to 1,000+ in six months.
• Managed content calendar to ensure consistent publishing across the website and social media.
• Edited and proofread articles to maintain editorial standards, accuracy, and brand voice.

Data Annotator/Content Editor at Opera News (2019-08 – 2024-12)

Maintained 98% accuracy rate in content editing and labeling with focus on quality assurance.

• Maintained 98% average accuracy rate in content editing and labeling.
• Flagged news app/CMS issues to Product Manager, and reviewed for solutions.
• Regularly reviewed content guidelines with colleagues for improved performance.
• Tested in-app games based on sports, entertainment, tech and current affairs.

Associate Content Writer at Opera News (2018-12 – 2019-08)

Produced SEO-compliant articles with focus on meeting tight deadlines and driving engagement.

• Produced up to 30 SEO-compliant articles daily, ensuring grammatical correctness under tight deadlines.
• Averaged 0.9% CTR daily, contributing to news app's Daily Active Users growing to 1.1 million.

Freelance Writer at Young! HQ (2018-03 – 2018-08)

Developed SEO compliant content on trending pop culture topics.

• Developed two - five SEO compliant content on trending pop culture topics daily.

Sub-editor at Nigerian Entertainment Today (TheNETng) (2016-08 – 2017-10)

Edited daily content and collaborated with writers to drive user growth.

• Edited up to 30 content edited daily
• Collaborated with writers in developing content - leading to DAU growth of 350,000.
• Managed a weekly column and occasionally contributed other content.

Seller Activation Officer at Jiji (2016-01 – 2016-06)

On-boarded vendors on the Jiji selling platform.

• On-boarded 5-10 vendors daily on process involved in selling on Jiji, averaging 70% of KPI.

Content Editor/Writer at Tasmag (2015-05 – 2022-12)

Edited and fact-checked submitted articles for publication.

• Edited and fact-checked 10-20 submitted articles monthly for publication.

Content Analyst at Lagos State Ministry of Information and Strategy (2014-12 – 2015-10)

Reviewed print and online media daily for news reporting.

• Reviewed 20-30 print and online media daily, identifying and reporting news about Lagos State Government.

Sports Writer at The News Nigeria (2014-04 – 2015-03)

Published sports content and curated news items for website.

• Published 10-15 sports content and curated news items received from news agencies for the website daily.

Bachelor of Arts in Linguistics – University of Ilorin (2014-07)

Diploma in Basic Journalism – Federal Radio Corporation of Nigeria Training School (2013-09)

National Diploma in Mass Communication – Yaba College of Technology (2007-11)