Adeoti Abass
Digital Marketing Specialist | Shopify | Meta Ads | Google Ads | Klaviyo
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About
I’m an e-commerce growth specialist focused on Shopify, paid advertising, and Klaviyo email marketing. I combine campaign optimization, conversion strategy, retargeting, and automated email flows to help brands turn traffic into customers and repeat sales. I’m highly data-driven, proactive, and comfortable taking ownership of campaigns while continuously looking for opportunities to improve performance.
Experience
E-commerce & Digital Marketing Specialist
Freelance / Remote | [Year] – Present
Manage and optimize Shopify stores with a focus on user experience, conversion, and sales growth.
Create and optimize Meta and Google advertising campaigns for e-commerce products.
Monitor key performance metrics including ROAS, CTR, CPC, CPA, conversion rate, and ad spend.
Set up and optimize Google Merchant Center product feeds and troubleshoot product-related issues.
Build Klaviyo email marketing flows including Welcome Series, Abandoned Cart, Post-Purchase, and Win-Back campaigns.
Develop retargeting strategies and coordinate paid advertising with email promotions and product launches.
Analyze campaign and customer data to identify performance opportunities and improve marketing results.
Provide regular performance updates and recommendations based on campaign data.
Education
University of Lagos (UNILAG)
Lagos, Nigeria
E-commerce** | 2022
