Adetutu Bello

Results-driven Social Media Manager with hands-on experience in content strategy development, brand positioning, and community management across multiple platforms. Proven ability to plan, create, and schedule high-quality content that drives audience engagement, increases brand visibility, and supports business growth. Experienced working with startups and lifestyle brands to deliver consistent, on-brand content across Instagram, TikTok, and other social media platforms.

Social Media Manager at The Gidi Magazine (2025-11 – 2026-01)

• Developed a comprehensive content strategy aligned with the brand's voice, target audience, and growth objectives, resulting in more structured and consistent content output.
• Optimized Instagram bio and profile structure to strengthen brand positioning, improve first-impression clarity, and increase profile-to-follow conversion.
• Built and managed a monthly content calendar to ensure strategic, consistent posting across platforms and reduce last-minute content gaps.
• Designed all social media graphics, carousel posts, and visual assets using Canva, maintaining visual consistency across all brand touchpoints.
• Monitored and analyzed social media performance using platform analytics to identify high-performing content formats and inform ongoing content improvements.

Social Media Manager Intern at ThireNow (2024-12 – 2025-03)

• Scheduled and published engaging content across multiple social media platforms using Buffer and Meta Business Suite, maintaining a consistent posting cadence and brand voice.
• Managed community engagement by interacting with followers, responding to inquiries, and fostering relationships that strengthened audience trust and brand presence.
• Tracked and analyzed page performance data through Meta Business Suite to identify trends, measure content effectiveness, and support data-driven strategy decisions.
• Collaborated with the creative team to produce visually compelling social media posts and marketing materials using Canva, ensuring alignment with brand guidelines.
• Contributed creative content ideas and caption writing that increased audience engagement and improved the overall quality and consistency of the brand's content strategy.

B.Tech – Federal University of Technology Akure (FUTA)