Head of Marketing - SIMS Nigeria Limited - Lagos, Nigeria
(2024-10)
Lead the marketing function for one of Nigeria's leading consumer electronics distribution businesses.
- Direct enterprise-wide marketing strategy across multiple consumer electronics categories.
- Drive integrated retail, digital and shopper marketing campaigns supporting commercial growth.
- Lead corporate communications, executive messaging and stakeholder engagement initiatives.
- Manage PR, media, creative and digital agencies to ensure brand consistency.
- Partner with Sales to optimise retail visibility, product positioning and channel expansion.
- Introduced market intelligence and customer insight frameworks that improved campaign effectiveness and shopper engagement.
Marketing Manager - Simba Group (TVS) - Lagos, Nigeria
(2020-09 - 2024-09)
Led national marketing strategy for one of Nigeria's fastest-growing mobility brands.
- Delivered integrated marketing strategy supporting rapid market expansion.
- Executed nationwide BTL campaigns, dealer activations and experiential marketing programmes.
- Strengthened dealer engagement through trade marketing and retail development initiatives.
- Led media partnerships, PR activities and communication programmes supporting product launches.
- Developed executive communication materials for leadership reviews and partner engagements.
- Introduced digital marketing and customer insight initiatives that improved campaign performance and customer retention.
Head of Marketing & Innovation - Kates Associated Industries - Lagos, Nigeria
(2017-03 - 2020-03)
Directed marketing, innovation and communications strategy for a multi-category FMCG business.
- Led integrated marketing strategy across multiple product categories.
- Successfully launched new products and market expansion programmes.
- Oversaw multi-million-naira marketing budgets with strong ROI discipline.
- Directed advertising, public relations and agency management.
- Developed Board presentations and executive communication materials.
- Strengthened corporate reputation through integrated marketing and communication programmes.
Head, Channel Sales - Kates Associated Industries - Lagos, Nigeria
(2014-01 - 2017-02)
- Developed national route-to-market strategies that accelerated distributor growth.
- Expanded dealer and distribution networks across Nigeria.
- Led trade marketing, merchandising and promotional programmes.
- Introduced stakeholder communication initiatives supporting sales transformation.
Head of Sales - Moving Matrix Nigeria Ltd - Lagos, Nigeria
(2010-05 - 2013-12)
- Managed national sales and commercial operations.
- Expanded retail coverage and customer acquisition programmes.
- Improved sales execution and distributor performance.
Customer Marketing Manager | Key Accounts Lead - Unilever Nigeria Plc - Lagos, Nigeria
(2006-01 - 2010-12)
- Led customer marketing and category development across organised retail.
- Managed over ₦1.3 Billion in trade investments.
- Delivered shopper marketing and retail activation programmes.
- Collaborated with Corporate Communications, Brand and Customer Development teams.
- Supported executive business reviews through strategic presentations and performance communications.
Area & Route Sales Management - Nigerian Bottling Company (Coca-Cola) - Lagos, Nigeria
(2002-01 - 2005-12)
- Managed field sales operations across assigned territories.
- Improved merchandising compliance and outlet execution.
- Supported distributor development and PET channel expansion.
