Akin Quadiri
Executive Marketing & Communications Leader
Hire this person
Send a job offer directly to this candidate
About
Executive Marketing & Communications Leader with over 20 years of experience delivering commercial growth, brand transformation, corporate communications and go-to-market strategy across consumer electronics, FMCG, mobility, beverages and retail sectors. Proven expertise in integrated marketing, public relations, media engagement, executive communications, reputation management, digital transformation and trade marketing. Recognised for building high-performing teams, leading multi-channel campaigns, strengthening stakeholder engagement and partnering with executive leadership to accelerate business growth across Nigeria and West Africa.
Experience
Head of Marketing - SIMS Nigeria Limited - Lagos, Nigeria
(2024-10)
Lead the marketing function for one of Nigeria's leading consumer electronics distribution businesses.
- Direct enterprise-wide marketing strategy across multiple consumer electronics categories.
- Drive integrated retail, digital and shopper marketing campaigns supporting commercial growth.
- Lead corporate communications, executive messaging and stakeholder engagement initiatives.
- Manage PR, media, creative and digital agencies to ensure brand consistency.
- Partner with Sales to optimise retail visibility, product positioning and channel expansion.
- Introduced market intelligence and customer insight frameworks that improved campaign effectiveness and shopper engagement.
Marketing Manager - Simba Group (TVS) - Lagos, Nigeria
(2020-09 - 2024-09)
Led national marketing strategy for one of Nigeria's fastest-growing mobility brands.
- Delivered integrated marketing strategy supporting rapid market expansion.
- Executed nationwide BTL campaigns, dealer activations and experiential marketing programmes.
- Strengthened dealer engagement through trade marketing and retail development initiatives.
- Led media partnerships, PR activities and communication programmes supporting product launches.
- Developed executive communication materials for leadership reviews and partner engagements.
- Introduced digital marketing and customer insight initiatives that improved campaign performance and customer retention.
Head of Marketing & Innovation - Kates Associated Industries - Lagos, Nigeria
(2017-03 - 2020-03)
Directed marketing, innovation and communications strategy for a multi-category FMCG business.
- Led integrated marketing strategy across multiple product categories.
- Successfully launched new products and market expansion programmes.
- Oversaw multi-million-naira marketing budgets with strong ROI discipline.
- Directed advertising, public relations and agency management.
- Developed Board presentations and executive communication materials.
- Strengthened corporate reputation through integrated marketing and communication programmes.
Head, Channel Sales - Kates Associated Industries - Lagos, Nigeria
(2014-01 - 2017-02)
- Developed national route-to-market strategies that accelerated distributor growth.
- Expanded dealer and distribution networks across Nigeria.
- Led trade marketing, merchandising and promotional programmes.
- Introduced stakeholder communication initiatives supporting sales transformation.
Head of Sales - Moving Matrix Nigeria Ltd - Lagos, Nigeria
(2010-05 - 2013-12)
- Managed national sales and commercial operations.
- Expanded retail coverage and customer acquisition programmes.
- Improved sales execution and distributor performance.
Customer Marketing Manager | Key Accounts Lead - Unilever Nigeria Plc - Lagos, Nigeria
(2006-01 - 2010-12)
- Led customer marketing and category development across organised retail.
- Managed over ₦1.3 Billion in trade investments.
- Delivered shopper marketing and retail activation programmes.
- Collaborated with Corporate Communications, Brand and Customer Development teams.
- Supported executive business reviews through strategic presentations and performance communications.
Area & Route Sales Management - Nigerian Bottling Company (Coca-Cola) - Lagos, Nigeria
(2002-01 - 2005-12)
- Managed field sales operations across assigned territories.
- Improved merchandising compliance and outlet execution.
- Supported distributor development and PET channel expansion.
Education
MBA - Marketing - Bayero University
B.Sc - Economics - University of Calabar
