Founder & Chief Executive Officer - ADSTREAMS - Lagos, Nigeria
(2024-01)
Founded and leads ADSTREAMS, a next-generation digital media platform modernising Out-of-Home (OOH) advertising by enabling advertisers to create, manage, and deploy digital billboard campaigns in real time from web or mobile devices — while empowering billboard owners to monetise inventory through a structured, transparent, technology-driven workflow.
- Defined the company vision, product roadmap, and go-to-market strategy, building the platform from concept to a fully functional multi-product ecosystem comprising an Advertiser Mobile App, Advertiser Web App, Billboard Partner Dashboard, Admin & Compliance Dashboard, and ARCON Regulatory Dashboard.
- Secured early billboard partners and advertisers across Lagos, driving pilot campaigns and validating platform deployment reliability.
- Established regulatory alignment with ARCON (Advertising Regulatory Council of Nigeria), integrating AI-powered compliance verification into the campaign workflow.
- Built and led a cross-functional team covering product, technology, operations, sales, and marketing.
- Developed and executed the company's revenue model — commissions on billboard bookings, campaign service fees, and revenue collection commissions — positioning ADSTREAMS for scale across Nigerian cities and international markets.
- Cultivated strategic partnerships with billboard owners, media aggregators, payment providers, and technology partners, expanding the network city by city.
- Represented ADSTREAMS at industry events and strategic engagements, positioning the brand as a disruptive force in Africa's OOH advertising market.
- Oversaw all business functions including product, operations, finance, sales, and marketing, ensuring strong corporate governance and accountability across the organisation.
Marketing Manager - Creatlie (creatlie.com) - Lagos, Nigeria
(2023-08 - 2024-01)
- Developed and executed a robust marketing strategy aligned with Creatlie's overall business objectives and growth targets.
- Identified key market trends, competitive insights, and emerging opportunities to inform strategic decision-making at the leadership level.
- Developed and maintained brand guidelines governing all marketing and promotional activities.
- Planned and executed integrated marketing campaigns across digital and traditional channels, consistently meeting target metrics.
- Led, mentored, and inspired a high-performing marketing team to achieve business and marketing goals.
Head of Business & Strategy (Consultant) - ResQ Promotions Ltd - Lagos, Nigeria
(2020-08 - 2023-08)
- Managed account management team, processes, and client expectations across a portfolio of marketing and advertising clients.
- Developed business solution strategies to drive client growth and market penetration.
- Conducted market research and identified new business opportunities.
- Optimised internal work processes and systems, improving operational efficiency and profitability.
- Supervised project execution, managed cost estimates, and tracked profitability indices.
Account Manager - Insight Redefini (TCC Nigeria) - Lagos, Nigeria
(2018-08 - 2020-10)
- Developed and executed integrated campaign strategies for a portfolio of local and multinational brands.
- Managed client relationships and expectations, delivering consistently high-quality marketing outcomes.
- Recruited and managed campaign stakeholders across multiple channels.
- Developed project budgets and managed profitability across all assigned accounts.
Strategic Planning & Business Development Director - Neo Media & Marketing - Lagos, Nigeria
(2016-10 - 2018-08)
- Led brand marketing strategy, business expansion planning, and new client acquisition.
- Managed the account management team and pitched business cases to prospective clients.
- Developed internal work processes that improved operational efficiency and team performance.
- Monitored and managed business profitability indicators across the portfolio.
Group Head, Operations & Strategy / Head of Business & Strategy - LTC-JWT Lagos / Voyance Marketing - Lagos, Nigeria
(2014-11 - 2016-09)
- Managed assigned accounts and business portfolios across two leading marketing communications agencies.
- Pitched campaign strategies and business cases to clients; supervised project execution.
- Led team operations, managed client expectations, and ensured delivery against all business objectives.
