Brand Designer at Haisic Solar (2025-02 – Present)
- Standardized core brand assets and design libraries, increasing online and offline marketing velocity by 5x while ensuring cross-platform visual alignment.
- Developed advanced motion graphics and dynamic visual elements to significantly improve user trust and comprehension of a highly technical, diverse product portfolio.
Product Designer / Product Owner at Gradie AI Ltd (2023-03 – 2024-12)
- Led the end-to-end design strategy, qualitative user research, and field testing for an innovative Edutech ecosystem, securing successful validation across 5 regional institutions.
- Designed scalable UI components using atomic design frameworks, ensuring full product responsiveness and digital accessibility (A11y) across web and mobile platforms.
- Conducted continuous usability testing and synthesis of user feedback, translating complex operational data into iterative feature upgrades.
- Managed cross-functional asset strategy, successfully driving product marketing and alignment by delivering high-impact pitch decks, websites, and data visualizations.
UI/UX Designer at Fig Finance (2022-03 – 2022-12)
- Defined the visual brand direction and multi-platform design architecture, executing seamless desktop and mobile experiences for a fast-growing financial environment.
- Mapped intuitive user flows, engineered responsive information architectures, and coordinated user testing parameters for iterative version updates from V1.0 through V1.5.
- Collaborated deeply with engineering leads to ensure high-fidelity asset handoff and accurate UI implementation.
- Successfully supported a 2nd round of venture funding by translating sophisticated financial backend structures into compelling, interactive product prototypes.
UI/UX Designer at Virtual Tribe (2021-10 – 2022-03)
- Delivered full-cycle, high-velocity web design solutions in agile 3-week sprints using Figma and Webflow without compromising design depth.
- Architected comprehensive user flows, detailed wireframes, and scalable information architecture to clarify product structure and align cross-functional teams.
- Drove product optimization by executing moderated usability testing and user interviews to generate key behavioral insights for rapid feature updates.
Product & Content Design Lead at Xiaomi (2021-06 – 2021-09)
- Reduced product feature time-to-market by 50% by building standardized UI prototypes and high-impact visual assets utilizing Cinema 4D and Adobe Creative Suite.
- Mentored and guided junior creative staff, optimization internal design workflows to improve overall team output and execution velocity by 3x.
UI/UX & Content Designer at Opera Software (2019-12 – 2021-06)
- Coordinated the collaborative redesign of the Google Play store digital interface, partnering extensively with international product and engineering teams.
- Leveraged design analytics and engagement metrics to validate design decisions, successfully securing departmental funding from core corporate stakeholders.
