Anoke Adaeze

Strategic Head of Marketing & Brand Communications with over 12 years of experience developing and executing integrated marketing, corporate communications, public relations, and brand positioning strategies that drive business growth and strengthen corporate reputation. Experienced in leading multi-brand portfolios across diverse industries including construction, interior solutions, paints, lifestyle, and retail. Proven ability to develop high-impact marketing campaigns, build strong brand identities, increase customer engagement, and align marketing strategy with commercial objectives.

Head of Marketing & Brand Communications - Ultimus Holdings Limited

(2023-11)

• Develop and execute integrated marketing and communications strategies across multiple business units.
• Lead brand positioning initiatives that strengthen corporate identity and market presence.
• Drive digital marketing strategy across social media, websites, email marketing, and online campaigns.
• Oversee content strategy for all internal and external communications.
• Collaborate with executive leadership to align marketing initiatives with business objectives.

Senior Content Developer / Marketing Communications Specialist - Ultimus Holdings Limited

(2021-01 - 2023-10)

• Developed strategic marketing content for multiple brands.
• Led digital content strategy across websites and social media platforms.
• Produced corporate communications materials including newsletters and executive messaging.
• Worked closely with design, sales, and leadership teams to execute integrated campaigns.
• Conducted research on topics related to services required by clients.

Content Developer / Communications Executive (Content Manager) - Ultimus Holdings Limited

(2018-01 - 2021-12)

• Managed day-to-day content development.
• Developed marketing materials and promotional campaigns.
• Supported social media strategy and customer engagement initiatives.
• Assisted with product launches and brand awareness campaigns.
• Supervised the daily operations of over 6 crew members.

Content Writer - Entefrica - Lagos, Nigeria

(2015-04 - 2018-10)

• Conducted keyword research and utilized SEO best practices for content optimization.
• Organized writing schedules to complete tasks and content drafts within a week.
• Optimized the company's website search engine visibility through SEO.
• Produced well-researched content for publication online and in print.

B.Sc. - Statistics - University of Nigeria (2009-01 - 2013-12)