National Sales & Marketing Manager at ERISCO FOODS LTD (2023-01 – Present)
- Spearheaded nationwide sales across Nigeria and West Africa, generating $30M+ in annual FMCG revenue.
- Managed a 350+ member sales force and 250 distributors across 35 warehouses, improving territory coverage by 18%.
- Expanded modern, HORECA and traditional trade channels by 32% through data-driven strategies.
- Designed and implemented a new organizational structure, increasing operational efficiency by 15%.
- Mentored 8 regional managers, improving team performance and sales conversion rate by 25%.
Head of Sales & Marketing at BRITESMITH LABORATORIES LTD (2020-09 – 2022-09)
- Led national sales strategy for modern trade, securing partnerships with SPAR, Shoprite, Jendol and Just-rite stores
- Increased home care product penetration by 35% in HORECA channels across Nigeria.
- Streamlined open market operations, reducing delivery turnaround time by 20%.
- Launched territory realignment initiative, boosting coverage efficiency by 28%.
- Developed new B2B sales pipeline, contributing to a 17% YoY revenue increase.
National Business Development Manager (New Products) at FUMMAN NIG LTD (2019-08 – 2020-08)
- Successfully introduced 3 new industrial product lines, generating ₦450M within the first year.
- Revamped go-to-market strategy, reducing market entry time for new products by 40%.
- Established 12 new B2B partnerships nationwide.
- Designed and implemented a new RTM model, increasing distributor efficiency by 30%.
- Conducted 5 nationwide training programs, upskilling 60+ team members.
National Sales & Marketing Manager Mars & Wrigley (Modern Trade & General Trade) at BA DISTRIBUTION NIG.LTD (2018-02 – 2019-08)
- Managed sales of imported confectionery products worth $10M+ annually across 19 states.
- Increased Wholesales, HORECA and Modern Trade channel contribution from 55% to 61% in 6 months.
- Led recruitment and onboarding of 5 strategic distributors in key cities.
- Boosted regional revenue by 20% through targeted promotions and customer engagement.
- Reduced operational inefficiencies by 12% via performance-based route management.
Ag-Regional /Field Sales Manager at UAC FOODS LTD (2017-01 – 2018-01)
- Oversaw 27 distributors and a 21-person sales team across Southwest Nigeria and West Coast region.
- Increased franchise sales (e.g., Supreme Ice Cream) by 18% YoY.
- Conducted quarterly sales forecasts with 95% accuracy rate.
- Implemented regional sales scorecard, enhancing performance visibility and accountability.
- Reduced distributor churn rate by 20% through engagement and incentive restructuring.
Key Account Manager HORECA at UAC FOODS LTD (2016-05 – 2016-12)
- Managed 30+ high-value accounts including Arik Air, Golden Tulip, and QSR chains.
- Expanded SWAN and Delite Juice sales footprint by 25% in Lagos and Ogun.
- Improved account retention rate to 92% through customer experience improvements.
- Rolled out POS activation programs, increasing visibility by 35%.
- Developed custom pricing strategies, increasing profitability by 12%.
Field Sales Manager (Lagos West - West Africa) at UAC FOODS NIGERIA. LTD (2013-11 – 2016-05)
- Managed 16 sales reps and 21 distributors across Ghana, Benin, and Togo.
- Grew West Africa sales volume by 28% within 18 months.
- Reduced distributor onboarding time by 50% via SOP creation.
- Launched 3 new SKUs in Ghana, generating ₦300M+ in new revenue.
- Improved distributor compliance and trade term adherence to 95%.
Field Sales Executive at UAC Foods (2009 – 2013)
Production Supervisor at UAC Foods (2008 – 2009)
Quality Control Officer (NYSC) at Nasarawa State Water Board (2006 – 2007)
Freelance Class Teacher at Quality Tutors
