Anthony Pereasuode

Results-driven Sales Manager with over 7 years of specialized experience in open market distribution, wholesaler management, and strategic route-to-market planning. Proven track record in identifying and developing key wholesalers, optimizing distribution networks, and driving sales growth across traditional trade channels. Expert in building long-term partnerships with distributors and sub-distributors while ensuring consistent product availability, pricing compliance, and market visibility.

Strong analytical skills in monitoring competitor activities, market trends, and sales performance metrics to inform strategic decision-making. Demonstrated ability to execute field-based sales strategies, manage cross-functional collaboration, and deliver volume and value targets in highly competitive markets. Proficient in CRM systems, sales reporting, and trade marketing initiatives that enhance brand presence in open market environments.

Field Sales Manager - Femat Global Resources - Lagos, Nigeria

(2024-02)

• Develop and execute comprehensive open market sales strategies that increased product reach by 40% across assigned territories
• Identify, onboard, and manage relationships with strategic wholesalers and key distributors, growing the wholesaler network by 35%
• Implement effective route-to-market plans that optimize distribution efficiency, ensure pricing consistency, and maintain adequate stock levels across 200+ outlets
• Build and sustain long-term partnerships with wholesalers, sub-distributors, and open market leaders, achieving 90% retention rate
• Monitor competitor activities, pricing strategies, and market trends; provide actionable insights that improved market positioning and sales execution
• Track and analyze daily and weekly performance metrics including sales volume, value achievement, and distribution coverage
• Collaborate closely with marketing, logistics, and finance teams to align distribution planning, promotional activities, and account management strategies
• Drive product visibility through strategic merchandising, signage placement, and trade marketing initiatives that increased brand awareness by 30%
• Lead, train, and mentor field sales team of 12 representatives, ensuring consistent achievement of individual and team sales targets
• Prepare comprehensive sales reports and forecasts for senior management with data-driven recommendations for market expansion

Open Market Supervisor - Grace Manor Distribution - Lagos, Nigeria

(2020-10 - 2024-01)

• Supervised daily operations across 150+ open market outlets, managing relationships with wholesalers, retailers, and market vendors
• Developed and nurtured strategic partnerships with key wholesalers that drove 40% of total territory sales volume
• Implemented systematic route-to-market strategies that improved distribution efficiency by 25% and reduced stock-out incidents by 35%
• Ensured effective product distribution and consistent market coverage through daily territory planning and route optimization
• Monitored sales performance of assigned wholesalers and retailers, ensuring compliance with pricing agreements and credit terms
• Conducted regular market intelligence activities tracking competitor pricing, promotional activities, and new product launches
• Achieved consistent year-over-year sales growth of 25% through strategic wholesaler development and territory expansion
• Managed inventory levels across multiple distribution points, reducing product wastage by 30% through improved stock rotation
• Collaborated with logistics team to ensure timely product replenishment and maintain optimal stock availability across trade zones
• Drove product visibility through merchandising standards, POS materials, and strategic product placement across key outlets
• Prepared detailed performance reports tracking sales metrics, distribution coverage, and market share across assigned territories
• Resolved trade disputes and customer complaints promptly, maintaining high satisfaction rates among wholesalers and retailers

Sales and Distribution Executive - Addys Global Venture - Lagos, Nigeria

(2019-01 - 2020-09)

• Developed and executed sales and distribution strategies focused on wholesaler acquisition and open market penetration
• Identified and onboarded 25+ new wholesalers and distributors, expanding market coverage by 35% across Lagos territory
• Managed end-to-end distribution operations ensuring timely product delivery and optimal stock levels at wholesaler locations
• Built strong relationships with key trade partners through regular engagement, business reviews, and joint planning sessions
• Implemented route optimization strategies that reduced distribution costs by 15% while improving delivery reliability
• Monitored market dynamics and consumer preferences, providing insights that informed product assortment and promotional strategies
• Achieved and exceeded monthly sales volume and value targets through effective wholesaler management and territory planning
• Collaborated with marketing team to execute trade promotions and visibility campaigns that drove sales growth in key markets
• Prepared comprehensive sales and distribution reports tracking KPIs including numeric distribution, stock levels, and market share

Relationship Officer - Credit/Marketing - Milli Asset Investment Limited - Lagos, Nigeria

(2018-01 - 2018-09)

• Managed strategic client relationships and drove business development initiatives across assigned territories
• Conducted market surveys and competitive analysis to identify growth opportunities and inform sales strategies
• Achieved 30% growth in client portfolio through systematic territory coverage and relationship management
• Performed credit assessments and risk analysis while maintaining strong client relationships and service quality
• Collaborated with cross-functional teams to align sales execution with organizational objectives and targets

Loan Officer - RenMoney MFB Limited - Lagos, Nigeria

(2016-01 - 2017-12)

• Executed field-based sales strategies achieving consistent monthly target attainment of 110-120%
• Built and maintained client relationships through regular territory visits and consultative engagement
• Conducted market analysis to identify high-potential areas and optimize resource allocation across territories
• Managed client relationships from acquisition through service delivery, ensuring high satisfaction and retention rates
• Provided detailed sales performance reports and forecasts to support strategic planning and decision-making

Business Development Officer - First City Monument Bank - Lagos, Nigeria

(2013-02 - 2016-02)

• Managed field operations including client acquisition, relationship management, and account development across assigned territory
• Conducted regular client visits to build relationships, address concerns, and identify new business opportunities
• Achieved consistent growth in account acquisition through strategic field engagement and relationship building
• Coordinated with corporate clients and merchants to facilitate banking services and credit facilities

Bachelor of Technology - Ladoke Akintola University of Technology (2008) Ogbomoso, Oyo State