Field Sales Manager - Femat Global Resources - Lagos, Nigeria
(2024-02)
- Develop and execute comprehensive open market sales strategies that increased product reach by 40% across assigned territories
- Identify, onboard, and manage relationships with strategic wholesalers and key distributors, growing the wholesaler network by 35%
- Implement effective route-to-market plans that optimize distribution efficiency, ensure pricing consistency, and maintain adequate stock levels across 200+ outlets
- Build and sustain long-term partnerships with wholesalers, sub-distributors, and open market leaders, achieving 90% retention rate
- Monitor competitor activities, pricing strategies, and market trends; provide actionable insights that improved market positioning and sales execution
- Track and analyze daily and weekly performance metrics including sales volume, value achievement, and distribution coverage
- Collaborate closely with marketing, logistics, and finance teams to align distribution planning, promotional activities, and account management strategies
- Drive product visibility through strategic merchandising, signage placement, and trade marketing initiatives that increased brand awareness by 30%
- Lead, train, and mentor field sales team of 12 representatives, ensuring consistent achievement of individual and team sales targets
- Prepare comprehensive sales reports and forecasts for senior management with data-driven recommendations for market expansion
Open Market Supervisor - Grace Manor Distribution - Lagos, Nigeria
(2020-10 - 2024-01)
- Supervised daily operations across 150+ open market outlets, managing relationships with wholesalers, retailers, and market vendors
- Developed and nurtured strategic partnerships with key wholesalers that drove 40% of total territory sales volume
- Implemented systematic route-to-market strategies that improved distribution efficiency by 25% and reduced stock-out incidents by 35%
- Ensured effective product distribution and consistent market coverage through daily territory planning and route optimization
- Monitored sales performance of assigned wholesalers and retailers, ensuring compliance with pricing agreements and credit terms
- Conducted regular market intelligence activities tracking competitor pricing, promotional activities, and new product launches
- Achieved consistent year-over-year sales growth of 25% through strategic wholesaler development and territory expansion
- Managed inventory levels across multiple distribution points, reducing product wastage by 30% through improved stock rotation
- Collaborated with logistics team to ensure timely product replenishment and maintain optimal stock availability across trade zones
- Drove product visibility through merchandising standards, POS materials, and strategic product placement across key outlets
- Prepared detailed performance reports tracking sales metrics, distribution coverage, and market share across assigned territories
- Resolved trade disputes and customer complaints promptly, maintaining high satisfaction rates among wholesalers and retailers
Sales and Distribution Executive - Addys Global Venture - Lagos, Nigeria
(2019-01 - 2020-09)
- Developed and executed sales and distribution strategies focused on wholesaler acquisition and open market penetration
- Identified and onboarded 25+ new wholesalers and distributors, expanding market coverage by 35% across Lagos territory
- Managed end-to-end distribution operations ensuring timely product delivery and optimal stock levels at wholesaler locations
- Built strong relationships with key trade partners through regular engagement, business reviews, and joint planning sessions
- Implemented route optimization strategies that reduced distribution costs by 15% while improving delivery reliability
- Monitored market dynamics and consumer preferences, providing insights that informed product assortment and promotional strategies
- Achieved and exceeded monthly sales volume and value targets through effective wholesaler management and territory planning
- Collaborated with marketing team to execute trade promotions and visibility campaigns that drove sales growth in key markets
- Prepared comprehensive sales and distribution reports tracking KPIs including numeric distribution, stock levels, and market share
Relationship Officer - Credit/Marketing - Milli Asset Investment Limited - Lagos, Nigeria
(2018-01 - 2018-09)
- Managed strategic client relationships and drove business development initiatives across assigned territories
- Conducted market surveys and competitive analysis to identify growth opportunities and inform sales strategies
- Achieved 30% growth in client portfolio through systematic territory coverage and relationship management
- Performed credit assessments and risk analysis while maintaining strong client relationships and service quality
- Collaborated with cross-functional teams to align sales execution with organizational objectives and targets
Loan Officer - RenMoney MFB Limited - Lagos, Nigeria
(2016-01 - 2017-12)
- Executed field-based sales strategies achieving consistent monthly target attainment of 110-120%
- Built and maintained client relationships through regular territory visits and consultative engagement
- Conducted market analysis to identify high-potential areas and optimize resource allocation across territories
- Managed client relationships from acquisition through service delivery, ensuring high satisfaction and retention rates
- Provided detailed sales performance reports and forecasts to support strategic planning and decision-making
Business Development Officer - First City Monument Bank - Lagos, Nigeria
(2013-02 - 2016-02)
- Managed field operations including client acquisition, relationship management, and account development across assigned territory
- Conducted regular client visits to build relationships, address concerns, and identify new business opportunities
- Achieved consistent growth in account acquisition through strategic field engagement and relationship building
- Coordinated with corporate clients and merchants to facilitate banking services and credit facilities
